Author Archives: Michele Linn

Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

How to Incorporate Content Design into Content Marketing: The Best from CMI 2011

By Michele Linn | Published: December 30, 2011

In this final edition of the best from Content Marketing Institute 2011, we feature our top five posts addressing the increasingly popular topic of content design. These selections will help you make your content marketing efforts outshine the competition with smart how-to’s on effectively incorporating design, from infographics to modular formatting. Enjoy… and Happy New Year from all of us at CMI!

Posted in Content Design | Tagged , , | 3 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Social Media Tips & Trends for Content Marketers: The Best from CMI 2011

By Michele Linn | Published: December 29, 2011

Social media sharing is a great way to distribute content, but keeping current with the ever-changing flow of social media information can be difficult. In today’s “best of CMI 2011″ edition, we share the top five posts on social media tips and trends relevant to content marketers from our social-savvy Contributors.

Posted in Social Media | Tagged , , , , , , | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011

By Michele Linn | Published: December 28, 2011

On this third day of CMI’s “best-of” 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to’s on improving your content marketing process and management efficiency.

Posted in Content Ideas | Tagged , , | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Basics: The Best from CMI 2011

By Michele Linn | Published: December 27, 2011

In this week’s second “best of CMI” compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content marketing.

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Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Blogging Essentials for Content Marketing

By Michele Linn | Published: December 26, 2011

Tweet Happy holidays, everyone! For the next week, we’re going to be sharing the. . .  more

Posted in Blogging, How-To | Tagged | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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What is Your Content Marketing Priority? 22 Experts Share Their Goals for 2012

By Michele Linn | Published: December 23, 2011

We asked our CMI contributors to share their 2012 content marketing priorities with us and were truly wowed by their diverse and intriguing responses! From “adventurous” and “experimental” to video and mobile marketing initiatives, here are 22 illuminating insights into the 2012 content marketing strategies and priorities of CMI’s leading experts. Enjoy, and maybe this will help think about what to focus on as well.

Posted in Content Marketing Strategy, How-To | Tagged , | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Quick Tips: CMI Contributors Share Their Favorites

By Michele Linn | Published: December 16, 2011

One of my favorite kinds of posts on the Content Marketing Institute (CMI) blog are those quick tips that make me go, “Ah ha! Now that is something I should try today!” What’s better than one quick tip? Lots of tips. Here our contributors share their favorites.

Posted in Quick Ideas | Tagged , , | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Favorite Content Marketing Lessons from 2011

By Michele Linn | Published: December 9, 2011

Tweet One of the things I love about content marketing is that there is. . .  more

Posted in Creating Content, How-To | 5 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Must-See Content Marketing Examples From 2011

By Michele Linn | Published: December 2, 2011

Looking for some great examples of content marketing? Well, look no further. Here, 20 of our bloggers share their favorite examples from 2011. What have you seen that you you love? Let us know in the comments!

Posted in Content Marketing Examples, How-To | 11 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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21 Things Content Marketing Experts Wish They Had Known When They Got Started

By Michele Linn | Published: November 25, 2011

Tweet What is our favorite thing about the Content Marketing Institute? Our super-smart contributors!. . .  more

Posted in Getting Started, How-To | 14 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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