Author Archives: Nate Riggs

Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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7 Basic Content Marketing Principles for the Corporate Marketer

By Nate Riggs | Published: October 14, 2011

The last time you heard from me on CMI was just before Content Marketing. . . more

Posted in Content Marketing Checklists, Content Marketing World, Developing a Strategy, How-To, Managing the Process | 12 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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Jason Falls Talks Measurement and No-Nonsense Marketing

By Nate Riggs | Published: September 5, 2011

One of the reasons I’m looking forward to Content Marketing World this week is because we’ll hear from some of the brightest minds in the content marketing industry and come away with some solutions. In my opinion, Jason Falls is one of the brightest of the bunch.

Posted in Content Marketing World, Managing the Process, Measuring Success, Social Media | Tagged Blogging, content marketing, Content Marketing Process, Content Marketing World, Measurement, Social Media | Leave a comment

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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6 Things to Know About Using QR Codes in Content Marketing

By Nate Riggs | Published: July 27, 2011

In 2010, we started to talk about QR codes … a little. This year, QR. . . more

Posted in Content Distribution, Content Marketing Case Studies, Editor's Recommendation, How-To, Social Media | Tagged case studies, Content Distribution, How-To, QR Codes | 36 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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3 Ways To Use Google Plus In Your Content Marketing Efforts

By Nate Riggs | Published: July 19, 2011

If you’ve been on the web in the last few weeks, you are well. . . more

Posted in Content Marketing Tools, Editor's Recommendation, How-To, Managing the Process, Social Media | Tagged Content Marketing Process, Content Marketing Tools, Google, Google Plus, How-To, Social Media | 23 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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Mastering 3 Styles of Blog Lists for More Effective Content Marketing

By Nate Riggs | Published: June 20, 2011

As a CMI reader, you probably don’t need to be sold on the benefits. . . more

Posted in Blogging, Content Marketing Examples, Content Marketing Tools, Creating Content, How-To, Managing the Process | Tagged Blogging, Content Creation, Content Marketing Process, Content Marketing Tools, Sample | 3 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

By Nate Riggs | Published: February 25, 2011

For most businesses working to integrate online content into their marketing mix, it’s essential. . . more

Posted in Content Marketing Tools, How-To, Video | Tagged Content Marketing Tools, Video | 5 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by Nate Riggs

5 Ways to Measure Facebook Fan Engagement

By Nate Riggs | Published: January 14, 2011

As a CMI reader, your business is probably considering building out a Facebook fan. . . more

Posted in Content Marketing Templates, How-To, Measuring Success, Quick Ideas, Social Media | Tagged Content Measurement, How-To, Quick Ideas, Social Media | 24 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by Nate Riggs

Framework for Productive Online Customer Conversations

By Nate Riggs | Published: November 22, 2010

We’re nearing the end of 2010, and I think the buzz around content marketing. . . more

Posted in Content Marketing Case Studies, How-To | Tagged Content Marketing Team, Facebook, How-To, linkedin, Social Media, Twitter | Leave a comment

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by Nate Riggs

5 Simple Steps To Using Yammer for Content Marketing Team Collaboration

By Nate Riggs | Published: October 28, 2010

Content marketing can take a good deal of collaboration and teamwork. And, oftentimes, getting. . . more

Posted in Content Marketing Case Studies, Content Marketing Tools, How-To | Tagged Blogging, Content Marketing Team, Content Marketing Tools, How-To, microsite, Social Media, Twitter | 11 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by Nate Riggs

3 Strategies for Changing Your Company Culture To Support Content Marketing

By Nate Riggs | Published: September 24, 2010

For most companies, adopting the mindset of content marketing is going to require some. . . more

Posted in Getting Started, Managing the Process | Tagged B2B Content Marketing, Content Creation, Content Marketing Team, Facebook, Getting Started, Justification | 11 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

Other posts by Nate Riggs

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