Author Archives: Pam Didner

Pam Didner

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Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.

Pam is also a guest blogger for BtoB Magazine.

Follow her on Twitter @PamDidner.

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message.

Posted in Content Marketing Case Studies, How-To, Localization, Understanding Your Audience, Video | Tagged , , | 6 Comments

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Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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Learn How to Globalize Your Creative Concepts

Earlier in my career when I was managing the creative development of global campaigns,. . .  more

Posted in Creating Content, How-To, Localization | Tagged , , | 4 Comments

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Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel’s business marketing audience. . .  more

Posted in How-To, Managing the Process, SEO, Social Media, Understanding Your Audience | Tagged , , , , , , | 4 Comments

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avatar

Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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The Story Behind Intel’s Museum of Me: How to Work with an International Agency on Creative

I often say in talks and articles that content is king, creative is queen.. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, Creating Content, How-To, Social Media | Tagged , , , | 1 Comment

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Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game

How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,” and. . .  more

Posted in Content Design, Content Ideas, Creating Content, How-To, Managing the Process | Tagged , , | 16 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @PamDidner.

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