Author Archives: Paula Crerar

Paula Crerar

Paula Crerar oversees content marketing and strategy at Brainshark and has 20 years experience in high tech marketing. Prior to Brainshark, Paula was responsible for marketing Salary.com’s flagship product. She led marketing efforts at nTAG and Octave Communications. Paula was responsible for product marketing at Dragon Systems and Lotus. She earned her BS from Boston College and an MBA from Babson. You can follow her on Twitter @pcrarar.

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A Video That’s Worth 1000 Content Marketing Words

By Paula Crerar | Published: August 30, 2011

A New and Important Content Marketing Tool - The Video Infographic

Video infographics are shaping up to be the new powerhouse of content marketing. Chances. . . more

Posted in Content Marketing Tools, Creating Content, How-To, Infographics, Social Media, Understanding Your Audience, Video | Tagged Audience, Blogging, Content Creation, Content Marketing Tool, Infographic, Mobile, Social Media, Video, White paper | 11 Comments

Author: Paula Crerar

Paula Crerar oversees content marketing and strategy at Brainshark and has 20 years experience in high tech marketing. Prior to Brainshark, Paula was responsible for marketing Salary.com’s flagship product. She led marketing efforts at nTAG and Octave Communications. Paula was responsible for product marketing at Dragon Systems and Lotus. She earned her BS from Boston College and an MBA from Babson. You can follow her on Twitter @pcrarar.

Other posts by Paula Crerar

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