Subscribe
Join Over 25,OOO of Your Peers!
Get daily articles and news delivered to your email inbox and get CMI's exclusive ebook FREE. Ultimate Ebook 100 Content Marketing Examples.
-
-
Connect With Us
-
Popular Posts
- 10 Must-Have Templates for Content Marketers
- 7 NEW Things to Do After You’ve Written a New Blog Post
- How to Put Together an Editorial Calendar for Content Marketing
- 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
- 3 Tips for Increasing Your Content Productivity
- How to Survive the Google Penguin Update with Effective Content Writing
- How to Reach the C-Suite with Content
-
Search by Topic
-
Author Archives: Pelin Thorogood and Erik Bratt
Pelin Thorogood and Erik Bratt
Connect With Us:
Author: Pelin Thorogood and Erik Bratt
Erik Bratt is a B2B marketing and content strategist. A former journalist, he has helped both pioneering start-ups and major technology brands navigate the emerging digital and social landscape. He also serves as VP of Marketing at Tealium. Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the 20 Women to Watch in sales lead management. Pelin also serves as an Executive-in-Residence for Cornell's Johnson Graduate School of Management.
Other posts by Pelin Thorogood and Erik Bratt
A New Breed? 7 Roles of the Content Marketing “Engineer”
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.