Author Archives: Patricia Redsicker

Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

Content Quality: A Practical Approach to Content Analysis

If you haven’t performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.

Posted in How-To, Managing the Process | Tagged , , , , , , | 8 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Amy Porterfield Shares Some Facebook Techniques that Really Work!

Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.

Posted in How-To, Interviews, Social Media | Tagged , , | 3 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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What Google Plus Means for Marketers

Tweet Pin It By now, most of you are already on Google Plus —. . .  more

Posted in Content Marketing & Social Media, Social Media | Tagged | 5 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

Tweet Pin It If you’ve ever struggled to figure out how to use content. . .  more

Posted in Content Marketing World, Creating Content | Tagged , , , , , , , | 2 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference.

Posted in Content Marketing World, How-To | Tagged , , , , , , , , , , | 6 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Tweet Pin It Has your business been sluggish for some time? Are you worried. . .  more

Posted in Content Marketing Case Studies, Getting Started, How-To | Tagged , | 12 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Guy Kawasaki on How to Create Enchanting Content: Podcast

Tweet Pin It The word “enchantment” evokes fairy tale stories of Prince Charming freeing. . .  more

Posted in Content Ideas, How-To, Social Media | Tagged , , , , | 3 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Book Review: What I Learned from Content Rules

Tweet Pin It I was fortunate to have the opportunity to meet Ann Handley. . .  more

Posted in How-To | Tagged | 12 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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First Things First – Content Strategy Before Social Strategy

Tweet Pin It At the heart of social media is the desire that every. . .  more

Posted in Developing a Strategy, Getting Started, How-To, Social Media | Tagged , | 26 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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5 Content Strategies for Boring Brands

Tweet Pin It “If people aren’t talking about you, they’re not talking about you. . .  more

Posted in Content Ideas, Creating Content, Developing a Strategy, How-To | Tagged , , , | 10 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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