Author Archives: Patricia Redsicker

Patricia Redsicker

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Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

Digital Natives: How They Are Changing the Content Marketing Game

A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how to tailor your content to interest and influence them.

Posted in How-To, Understanding Your Audience, Vertical Marketing | Tagged , , , , | 7 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Content Quality: A Practical Approach to Content Analysis

If you haven’t performed a content analysis of your website in the last six months, chances are high that there are content issues that need fixing. Here are the essentials on the need for analysis and tips that will help make the job easier.

Posted in How-To, Managing the Process | Tagged , , , , , , | 10 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Amy Porterfield Shares Some Facebook Techniques that Really Work!

Facebook can be a tough nut to crack for content marketers. This Q&A with expert Amy Porterfield gives you the essentials on how to find your target audience and use the vastness and power of Facebook to reach your goals.

Posted in How-To, Interviews, Social Media | Tagged , , | 3 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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What Google Plus Means for Marketers

By now, most of you are already on Google Plus — either using profiles,. . .  more

Posted in Social Media | Tagged | 5 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How to Build a Business on the Back of Content with Michael Stelzner and Brian Clark

If you’ve ever struggled to figure out how to use content to grow your. . .  more

Posted in Content Marketing World, Creating Content | Tagged , , , , , , , | 2 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference.

Posted in Content Marketing World, How-To | Tagged , , , , , , , , , , | 6 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Has your business been sluggish for some time? Are you worried that you’re not. . .  more

Posted in Content Marketing Case Studies, Getting Started, How-To | Tagged , | 12 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Guy Kawasaki on How to Create Enchanting Content: Podcast

The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female hearts. . .  more

Posted in Content Ideas, How-To, Social Media | Tagged , , , , | 3 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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Book Review: What I Learned from Content Rules

I was fortunate to have the opportunity to meet Ann Handley earlier this year. . .  more

Posted in How-To | Tagged | 12 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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First Things First – Content Strategy Before Social Strategy

At the heart of social media is the desire that every consumer has to. . .  more

Posted in Developing a Strategy, Getting Started, How-To, Social Media | Tagged , | 26 Comments

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Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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