Author Archives: Rachel Foster

Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

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3 Keys to More Compelling Case Studies

By Rachel Foster | Published: March 29, 2012

Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and influence potential customers.

Posted in Creating Content, How-To | Tagged Audience, case studies, Content Marketing Tools, Interviews, ROI, video content | 9 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

How to Double Your B2B Content Without Doubling Your Workload

By Rachel Foster | Published: February 13, 2012

You can save time on content development and reach a larger audience if you find ways to reuse or reinvent the B2B content you already have. Here are three ideas you can use to get you started.

Posted in Content Ideas, How-To, Repurposing Content | Tagged Audience, Blogging, eBooks, Editorial Calendar, eNewsletter, Engaging Content, Podcast, Social Media, Twitter, Videos, Webinar, Website Content, White Papers | 10 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

How to Use Content to Engage & Convert New Customers: A Case Study

By Rachel Foster | Published: January 10, 2012

This recent case study shows how Sun Life Financial developed a highly effective content marketing strategy that successfully attracted and converted new customers with engaging content that focused on customer concerns and education, through the creation of an editorial sub-brand, Brighter Life.

Posted in Content Marketing Case Studies, Developing a Strategy, How-To, Understanding Your Audience | Tagged Buyer Persona, Content Marketing Strategy, Engaging Content | 8 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

3 Ways to Break Out of a Content Marketing Rut

By Rachel Foster | Published: November 10, 2011

Einstein defined insanity as “doing the same thing over and over again and expecting. . . more

Posted in Content Ideas, Creating Content, How-To | Tagged Blogging, chief content officer, Content Marketing Strategy, Repurposing Content, Social Media, Video, Webinars, White Papers | 7 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

5 Keys to an Editorial Calendar that Keeps Your Content on Track

By Rachel Foster | Published: October 19, 2011

If you had the opportunity to attend Content Marketing World, or if you’ve been. . . more

Posted in How-To | Tagged Audience, Blogging, Buyer Persona, Content Marketing World, Editorial Calendar, Google | 18 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

Diagnosis: Reimagining the Tried-and-True White Paper

By Rachel Foster | Published: October 10, 2011

Interactive white papers and video white papers are helping revive the reputation of the B2B. . . more

Posted in Chief Content Officer Content, Video, White Papers | Leave a comment

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

5 Ways to Improve Your Landing Pages for Better Conversions

By Rachel Foster | Published: September 14, 2011

As a content marketer, you put a lot of effort into getting your target. . . more

Posted in How-To, Web Content | Tagged Audience, Videos, Webinar, White Papers | 13 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

Podcasting 101 for Content Marketers: An Interview with The Podcast Guy, Dave Thackeray

By Rachel Foster | Published: July 6, 2011

People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave. . . more

Posted in How-To | Tagged Content Marketing Strategy, Podcasting | 8 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

3 Keys to Creating Social Media Content That Converts

By Rachel Foster | Published: May 26, 2011

According to a recent study by FUSION b2b, the top B2B marketing priority for. . . more

Posted in Creating Content, How-To, Social Media, Web Content | Tagged Social Media | 20 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

The Pros and Cons of Tweeting at Live Events

By Rachel Foster | Published: April 11, 2011

I recently had the pleasure of attending a TEDx event. Many of my clients,. . . more

Posted in Event Marketing, How-To, Social Media | Tagged Events, Social Media | 15 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by Rachel Foster

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