Author Archives: Rick Allen

Rick Allen

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Rick Allen is the principal of ePublish Media LLC, a content strategy consultancy based in Boston, MA. He is also the co-founder of Meet Content, an online resource dedicated to higher education content strategy.

Rick writes and speaks on a “content first” approach to the web in support of marketing, communications, and on-brand user experience.

You can catch Rick on Twitter at @epublishmedia.

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

By Rick Allen | Published: April 3, 2012

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.

Posted in Content Ideas, How-To, Measuring Success | Tagged , , , , , , , , | 20 Comments

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Author: Rick Allen

Rick Allen is the principal of ePublish Media LLC, a content strategy consultancy based in Boston, MA. He is also the co-founder of Meet Content, an online resource dedicated to higher education content strategy. Rick writes and speaks on a "content first" approach to the web in support of marketing, communications, and on-brand user experience. You can catch Rick on Twitter at @epublishmedia.

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Content Marketing: Customer Relationship Management Begins at Home

By Rick Allen | Published: January 11, 2012

Guest Author Rick Allen explains why the strength and integrity of your organization’s content marketing begins at home, with all of those involved in your company, from designers to marketers and more. While getting everyone on the same content marketing page may seem like herding cats, it is possible! Find out how to strengthen and nurture internal relationships to reinforce your brand’s content marketing efforts.

Posted in Developing a Strategy, How-To, Internal Relationships, Managing the Process | Tagged , , | 5 Comments

Connect With Us:

Connect With Us On TwitterConnect With Us On FacebookConnect With Us On Google+Connect With Us On LinkedINConnect With Us On YouTubeConnect With Us On SlideShareConnect With Us On YouTube
avatar

Author: Rick Allen

Rick Allen is the principal of ePublish Media LLC, a content strategy consultancy based in Boston, MA. He is also the co-founder of Meet Content, an online resource dedicated to higher education content strategy. Rick writes and speaks on a "content first" approach to the web in support of marketing, communications, and on-brand user experience. You can catch Rick on Twitter at @epublishmedia.

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