Author Archives: Robert Rose

Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success.
In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

Content Marketing Storytelling: Secrets from the Big Screen

By Robert Rose | Published: January 3, 2012

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others.

Posted in Content Ideas, Content Marketing World, How-To, Managing the Process, Video | Tagged , | 14 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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6 Ways To Move Beyond Best Practices

By Robert Rose | Published: October 10, 2011

Tweet In Best Practices, Mediocre Results , Robert Rose claims marketers who focus on. . .  more

Posted in Chief Content Officer Content | Leave a comment

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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Best Practices…Mediocre Results

By Robert Rose | Published: October 10, 2011
Best Practices . . . Mediocre Results

Tweet Why a hyper focus on measurement and incremental gains makes marketers average. Let’s. . .  more

Posted in Chief Content Officer Content, Measuring Success | 2 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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What It Takes to Effectively Manage Content Marketing

By Robert Rose | Published: August 31, 2011

Tweet As we take a collective breath before we head to Cleveland to experience. . .  more

Posted in Company News, Content Marketing World, Creating Content, Managing the Process, Social Media, Understanding Your Audience, White Papers | Tagged , , , , , , , , | 2 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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What Content Marketing Is Really About

By Robert Rose | Published: July 5, 2011

Tweet Ask any good author what their story is about and you will almost. . .  more

Posted in Getting Started, How-To | 11 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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Do You Really Need A Content Marketing Consultant?

By Robert Rose | Published: April 14, 2011

Tweet Okay quick – how many marketing consultants does it take to change a. . .  more

Posted in How-To, Managing the Process | Tagged , , | 13 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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Content Mobility: The Key to Content Migration

By Robert Rose | Published: September 27, 2010

Tweet When we think of mobile and content these days, the conversation usually goes. . .  more

Posted in Creating Content, How-To | Tagged , , , , , , , , , | 7 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

By Robert Rose | Published: September 16, 2010

Tweet My college roommate used to hold up his giant screwdriver and say –. . .  more

Posted in Content Marketing Tools, How-To, Managing the Process | Tagged , , , , , , | 9 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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4 Quick Tips for Increasing Your Content Marketing Budget

By Robert Rose | Published: July 12, 2010

Tweet There’s a great quote that I love that says, “Budgeting is just a. . .  more

Posted in How-To | Tagged , , , , , | 2 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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How to Use Mapping to Develop and Measure Content

By Robert Rose | Published: June 7, 2010

Tweet In last week’s post, I walked you through how to map your content. . .  more

Posted in Developing a Strategy, How-To | Tagged , , , , , , , | 4 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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