Author Archives: Sarah Mitchell

Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

Lost in Translation? An 11-Step Checklist for Localizing Content

By Sarah Mitchell | Published: March 9, 2011

Tweet We’ve all had a giggle over a bad translation. Examples of unintentionally funny. . .  more

Posted in Content Marketing Checklists, Creating Content, How-To, Localization, Quick Ideas | Tagged , , | 6 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan

By Sarah Mitchell | Published: March 2, 2011

Tweet Localization is a topic frequently on my mind. As the Australian editor of. . .  more

Posted in Chief Content Officer Blog Posts, How-To, Localization, Managing the Process | Tagged , , , , | 7 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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7 Ways to Get More Value From Your eNewsletter

By Sarah Mitchell | Published: October 25, 2010

Tweet Email marketing is one of the most popular and effective ways for businesses. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, Email Newsletters, How-To | Tagged , , , , , , , | 6 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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How to Make the Case for Design in Content Marketing

By Sarah Mitchell | Published: September 23, 2010

Tweet What is the biggest problem you face in your content marketing strategy? In. . .  more

Posted in Content Design, How-To | Tagged , , , , , , , , , | 3 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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What Content Marketers Can Learn from an Australian Non-Profit

By Sarah Mitchell | Published: August 17, 2010

Tweet One of the hallmarks of a good content marketing campaign is that it’s. . .  more

Posted in Content Marketing Case Studies | Tagged , | 5 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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Get Inspired: How a Clever Design of an Email Banner Can Improve Content

By Sarah Mitchell | Published: July 5, 2010

Tweet As most content marketers know, great content is more than compelling words. You. . .  more

Posted in Content Design, Content Marketing Case Studies | Tagged , , , | 3 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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5 Essential Elements to a Great Newsletter

By Sarah Mitchell | Published: June 24, 2010

Tweet How many newsletters arrive in your inbox every week? How many more land. . .  more

Posted in Content Marketing Examples, Email Newsletters, How-To | Tagged , , , , , | 4 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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How One Small Habit for Content Marketers Can Make a Big Difference

By Sarah Mitchell | Published: May 28, 2010

Tweet We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic. . .  more

Posted in Getting Started, How-To, Quick Ideas | Tagged , , , , | 34 Comments

Author: Sarah Mitchell

Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.

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