Author Archives: Shelly Bowen

Shelly Bowen

Shelly Bowen is Principal of Pybop, LLC, a Web content strategy consultancy dedicated to helping companies align business goals with online content initiatives. For more than a decade, Shelly has directed and produced Web content for innovative businesses such as Intuit and RealAge. If you love Web content strategy, kayaking, eco-friendly living, or smart design, you can follow Shelly on Twitter @shelbow.

How to Plan for Exceptional, Engaging Video Content

By Shelly Bowen | Published: September 7, 2010

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy.

Posted in How-To, Video | Tagged , , , , | 7 Comments

Author: Shelly Bowen

Shelly Bowen is Principal of Pybop, LLC, a Web content strategy consultancy dedicated to helping companies align business goals with online content initiatives. For more than a decade, Shelly has directed and produced Web content for innovative businesses such as Intuit and RealAge. If you love Web content strategy, kayaking, eco-friendly living, or smart design, you can follow Shelly on Twitter @shelbow.

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5 Ways to Fast-Track Your Web Content

By Shelly Bowen | Published: August 3, 2010

Tweet These days, I’m spending a lot of time with clients on building their. . .  more

Posted in Content Ideas, Content Marketing Examples, Developing a Strategy, How-To, Web Content | Tagged , , , , , | Leave a comment

Author: Shelly Bowen

Shelly Bowen is Principal of Pybop, LLC, a Web content strategy consultancy dedicated to helping companies align business goals with online content initiatives. For more than a decade, Shelly has directed and produced Web content for innovative businesses such as Intuit and RealAge. If you love Web content strategy, kayaking, eco-friendly living, or smart design, you can follow Shelly on Twitter @shelbow.

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