Author Archives: Stephanie Tilton

Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

How to Join the Ranks of Best-in-Class Content Marketers

By Stephanie Tilton | Published: January 24, 2012

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.

Posted in How-To, Managing the Process, Social Media | Tagged , , , | 6 Comments

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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How B2B Marketers Can Raise the Effectiveness of Their Content

By Stephanie Tilton | Published: January 20, 2011
B2B Content Marketing 2010 - Computing and Software Report

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category.

Posted in Content Marketing Research, Creating Content, How-To, Understanding Your Audience | Tagged , , , , | 1 Comment

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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The Mathematics of Content Marketing

By Stephanie Tilton | Published: November 17, 2010

Tweet When it comes to content marketing, producing enough content to engage prospects throughout. . .  more

Posted in Content Marketing Examples, Creating Content, eBooks, How-To, Repurposing Content, White Papers | Tagged , , , , , , , | 3 Comments

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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5 Disconnects that Can Derail B2B Content Development

By Stephanie Tilton | Published: June 10, 2010

Tweet There’s plenty of discussion about the lack of alignment between sales and marketing.. . .  more

Posted in Developing a Strategy, eBooks, Getting Started, How-To | Tagged , , , , , , , , | 10 Comments

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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