Author Archives: Thomas Clifford

Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter.

His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy.

Tom specializes in helpful “how-to” articles, landing pages, sales pages, special reports (“buzz pieces”) and B2B case studies.

Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He’s produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer.

Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.” He has also written dozens of articles as an “Expert Blogger” for FastCompany.com.

You can follow Tom on Twitter at @ThomasClifford. His blog, “Humanizing Business Communications,” is packed with new media business communication tips and writing strategies.

His eBook “5 (Ridiculously Simple) Ways to Write Faster, Better, Easier” is free to new subscribers.

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

Tweet It’s no secret that Hollywood is known for telling some of the world’s. . .  more

Posted in Content Ideas, Content Marketing Templates, Developing a Strategy, How-To, Managing the Process, Podcasts, Understanding Your Audience, Video | Tagged , , , | 9 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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3 Steps to Making Your Content More Credible (Prior to Publication)

Tweet Out of 42 different content marketing tactics, the CMI Content Marketing Playbook and. . .  more

Posted in How-To, Testimonials, Understanding Your Audience | Tagged , , , | 12 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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5 (Pain-Free) Steps to Publishing Content-Rich eNewsletters

Tweet The problem: How do you write content-rich eNewsletters without spending endless hours creating. . .  more

Posted in Creating Content, Email Newsletters, How-To | Tagged , | 4 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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The ABCs of Working with a Graphic Designer (for the First Time)

Tweet If you’ve never worked with a graphic designer before, you might wonder where. . .  more

Posted in Content Design, How-To | Tagged , | 31 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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4 Steps to Publish an E-Book: Tap into Your Existing Articles

Tweet Has this ever happened to you? You run around looking for your car. . .  more

Posted in eBooks, How-To | Tagged , | 20 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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5 Reasons Why EVERY Content Marketer Needs a Professional Proofreader

Tweet If you’re publishing content these days, you’re, um, a publisher. And publishers use. . .  more

Posted in Creating Content, How-To, Managing the Process | Tagged , | 29 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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How to Create 5 (Content Marketing) Products from 1 Interview

Tweet It used to drive me bonkers. I’d interview someone for a project. 10%. . .  more

Posted in Creating Content, How-To, Repurposing Content | Tagged , | 4 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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Why Video Interview Content Falls Short (And How to Fix It)

Tweet Think all video interviews go smoothly? Think again. If interviews are part of. . .  more

Posted in How-To, Video | Tagged , | 18 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary

Tweet It goes by many names. A marketing video. A branding documentary. A corporate. . .  more

Posted in Content Marketing Case Studies, How-To, Video | Tagged , | 10 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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Transcripts for Content Marketing: Are You Ignoring These 3 Hidden Benefits?

Tweet Did you ever play with invisible ink as a kid? If you did,. . .  more

Posted in Creating Content, How-To, Managing the Process, Quick Ideas | Tagged , , , | 10 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

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