Author Archives: Tom Pisello
Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom’s blog, see related research and best practices or follow him on Twitter @tpisello.
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
Author: Tom Pisello
Tom Pisello, the ROI guy, has built his 25-year career helping companies to get more business value from their IT and business investments. Tom’s latest endeavor, Alinean (a CMI benefactor), was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. You can read Tom's blog, see related research and best practices or follow him on Twitter @tpisello.
Other posts by Tom Pisello
4 Ways to Optimize Content for the Economy-Focused Buyer in 2012
Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously. . . more