Elevate Your Marketing Career: 5 Ways to Invest in You
February 22, 2017
Michele Linn
You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional?
Major Changes Come to Content Marketing World 2017
February 21, 2017
Joe Pulizzi
Joe Pulizzi reads every piece of critical feedback about Content Marketing World. He’s identified the big issues that you want addressed, and now shares 13 improvements planned for Content Marketing World 2017.
4 Content Marketing Things That Turn Off Your Audience
February 20, 2017
Neil Patel
To fully capitalize your content marketing, you need to click with your audience. If you don’t, your content marketing programs can’t be successful. Are you engaging in content marketing approaches that turn off your audience? Read on.
Simple Tips for Sleuthing Your Site Performance Using Google Analytics
February 19, 2017
Jodi Harris
Google Analytics can uncover deeper insights than standard page views and drop-off rates. Learn what questions you should ask and how to find the answers so you can gauge and optimize your content performance more effectively.
This Week in Content Marketing: Medium Picked the Wrong Business Model
February 18, 2017
Joe Pulizzi
We discuss Super Bowl ads, Snapchat's all-important IPO, and Medium's new subscription model. Rants and raves include the dark side of content marketing; then we wrap up with an entrepreneurial inspiration in our example of the week.
6 Steps to Find the Perfect Content Marketing Pro
February 17, 2017
Joe Griffin
If it’s time to find someone who can take your company’s content marketing to the next level, follow this six-step process. You’ll be able to find a stellar marketer who will help your brand benefit from content marketing.
Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
February 16, 2017
Marcia Riefer Johnston
Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference.
7 Ways to Accelerate Your Content Review and Approval
February 15, 2017
Marcus Varner
You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective.
8 Content Marketing Lessons to Live By (and Win Awards)
February 14, 2017
Jodi Harris
What does it take to create content that's worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.
9 (More) Lessons From the World’s Best Content Marketing Brands
February 13, 2017
Neil Patel
Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise.
How to Use Content to Get Your Audience to Trust You
February 12, 2017
Sujan Patel
Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle.
This Week in Content Marketing: Could Snapchat Be the Next Myspace?
February 11, 2017
Joe Pulizzi
We explore new standards for media placements and wonder if Snapchat will follow in Myspace's footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE.
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