How Marketing Must Evolve: 19 Leaders Peer Into Future of Content
February 9, 2017
Marcia Riefer Johnston
What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question.
7 Productivity Killers for Marketers and How to Fix Them
February 8, 2017
Michele Linn
Are you spending so much time responding to immediate needs that it’s difficult to produce something meaningful? Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program.
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
February 7, 2017
Joe Pulizzi
Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market. And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.
Working on Your Content Marketing Plan? 9 Components to Consider
February 6, 2017
Neil Patel
Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan.
Going Potty for Facebook: How a Toilet Paper Brand Won Social
February 5, 2017
Jonathan Crossfield
With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.
This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
February 4, 2017
Joe Pulizzi
We explore the Upworthy/Good merger, suggest new revenue models for Medium, and examine the case of shrinking ad revenue. We try to make Digital Sense of our rants and raves, before serving up a frosty mug of an example of the week.
How to Stop Overthinking Your Content and Start Writing What Your Customers Love
February 3, 2017
Sujan Patel
Content doesn’t have to be game-changing to perform well and achieve its objectives. Stop your fixation on creating that “perfect” piece of content to improve your health, your team’s efforts, and your content marketing success.
Marketing Automation: Batteries Not Included
February 2, 2017
Scott Severson
Marketing automation can accelerate your sales pipeline – as long as you understand that it’s not a plug-and-play solution. Think through the investment to develop content and what is needed to configure the software.
4 Ways to Manage Negative Feedback in a Positive Way
February 1, 2017
Nadya Khoja
We can’t help but feel a bit of a sting when someone spits on our hard work. How do we stay strong and steadfast in our commitment to succeeding in our content marketing efforts? It’s not always easy. These four tips may help.
SEO and Website Image Optimization 10-Point Checklist for Marketers
January 31, 2017
Mike Murray
SEO image optimization should be second nature for content marketers, but it's easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game.
3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
January 30, 2017
Jay Acunzo
While virtually no barrier exists to create a podcast, making it great (and staying afloat) is a different story. Take a look at four key productivity lessons and examples to inspire your process to create a successful podcast.
Stop Killing Your Content Team: 3 Ways to Scale Work With Existing Resources
January 29, 2017
Heather Hurst
Is your content team asked to deliver more and better content with the same staff and budget? Here are three foundational tips for increasing output without burning out your team and losing talent. (Only one relates directly to content.)
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