By Thomas Clifford published August 17, 2011

5 (Pain-Free) Steps to Publishing Content-Rich eNewsletters

The problem: How do you write content-rich eNewsletters without spending endless hours creating them? The solution: Develop a repeatable process. The word count of your eNewsletter doesn’t matter. What matters is that you have a good template and a process … Continue reading

By Nenad Senic published August 16, 2011

6 Steps to Follow When Producing a Custom Magazine

The closer you get to the finish line the less time you have for creative thinking. That’s why thorough planning makes the whole magazine production process easier, reduces the stress on everyone involved, and is a great time management strategy, … Continue reading

By Anna Ritchie published August 15, 2011

You Have Your Content, Now Where’s Your Style?

There’s a little flip book of inspirational quotes that sits on my desk (in addition to the piles of files, hand-written notes and haphazard to-do lists) opened to a page that reads, “Content is of great importance, but we must … Continue reading

By Michele Linn published August 12, 2011

12 Technologies and Tools Content Marketers Can Get Excited About

We’re getting very excited about Content Marketing World next month in Cleveland, and we thought it would be fun to introduce you to some of our speakers. Over the several weeks, we’ll share some of our speakers’ opinions on all things … Continue reading

By Patricia Redsicker published August 11, 2011

Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference. Continue reading

By Joe Pulizzi published August 10, 2011

Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing … Continue reading

By Ahava Leibtag published August 9, 2011

The Analytics Dictionary: Demystifying Analytics Reports for Your Clients

If you are truly an effective content marketer consultant, at least 25 percent of your job is educating your clients about the digital marketplace. Clients look to you to clarify how things really work  in cyberspace, and if you are … Continue reading

By Manya Chylinski published August 8, 2011

Listen and Learn: A Guide for Creating Energized Podcasts

Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for a while, … Continue reading

By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

One of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates … Continue reading

By Joe Pulizzi published August 4, 2011

Like It or Not, Your Content Marketing Is Channel Agnostic

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how … Continue reading