Need Engaging, Authentic Content? Unleash the Power of Conversations
January 20, 2017
Stephen Dupont
Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program. But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
Confused About Agile Marketing? Your Questions Answered [With Video]
January 19, 2017
Andrea Fryrear
Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs.
Merging Two Blogs: Strategies for Content Success
January 18, 2017
Aaron Agius
Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power.
Ask Great Interview Questions Like a Journalist
January 17, 2017
Andrew Littlefield
Interviewing people who offer unique perspectives on your topic or industry can set your brand’s content apart from competitors’. Mastering this skill of interviewing is difficult. Take this advice from the most famous interviewers.
How to Create Super Shareable Video Content
January 16, 2017
Neil Patel
Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.
8+ Tools to Find Related Keywords for Your Content
January 15, 2017
Maggie Barr
Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help.
This Week in Content Marketing: This is the Year Agencies Buy Media Companies
January 14, 2017
Joe Pulizzi
The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine.
How to Create a Best-in-Class Infographic Series in 6 Steps
January 13, 2017
Richard Silvester
Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible.
How to Architect Your Content Strategy
January 12, 2017
Marcia Riefer Johnston
A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team.
Blogging Trends That Bring Content Marketing Down to Business
January 11, 2017
Jodi Harris
What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel.
Get Back to Reality: 9 Content Marketing Expectations Busted
January 10, 2017
Neil Patel
Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).
Shares Are Not Enough: How to Amplify Your Content and Build Links
January 9, 2017
Steve Rayson
While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that.
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