Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.

Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help.

The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine.

Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible.

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team.

What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel.

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).

While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that.

None of us likes flab. A chunk of copy stuffed with words that don’t need to be there drives readers away from your content. Get rid of these 15-plus words to improve your readers’ experience.

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example.

Do you waste time creating, producing, promoting, and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips.

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object.