Automating Your Customer Interactions: Get Ready for Chatbots
November 3, 2016
Kristina Podnar
Chatbots enable marketers to do something that we’ve only ever been able to dream of doing: personalize content delivery and have meaningful conversations with customers at scale. Consider these pros and cons of chatbots.
Manufacturing Marketers See Content Marketing Breakthrough [Research]
November 2, 2016
Joe Pulizzi
Last year, manufacturing marketers were stuck when it came to content marketing. What a difference a year makes. Check out our latest research, Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America.
How to Write User-Oriented Content More Quickly
November 1, 2016
Gareth Bull
How do you generate quality content without resorting to clickbait, and do it fast? There’s no magic formula but there is a framework. Keep these six key steps in mind to quickly create well-crafted, user-oriented content.
The One Content Marketing Question You Need to Ask (That May Scare You)
October 31, 2016
Michele Linn
What’s the scariest question you should ask about your content? Be brave. Ask it aloud. Answer it forthrightly and honestly. Learn this important question and how brand’s audiences answer it.
How to Attract the C-Suite to Your Events
October 30, 2016
Roanne Neuwirth
Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance.
This Week in Content Marketing: Content + Audience for the Win
October 29, 2016
Joe Pulizzi
This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves, and an example of the week from a U.K. tech law firm.
How to Make Content Creation the Star Quarterback
October 28, 2016
Andrea Fryrear
Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).
The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations
October 27, 2016
Robert Rose
Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework
How to Train Your Brain for Content Marketing Greatness
October 26, 2016
Roger C. Parker
Wonder how can you be more productive in creating high-quality content. You may think the answer is to make better use of technology or to work longer hours for the same pay. But there’s an alternative – train your brain.
How to Find and Use Your Content Essentials: A Template and Step-by-Step Guide
October 25, 2016
Michele Linn
A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials.
The Art and Science of Emotional Engagement
October 24, 2016
Ashley Taylor Anderson
As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.
How to Create the Ultimate Branded Content Style Guide
October 23, 2016
Heather Levy
Does your content reflect and express your brand essence? Doing it effectively requires a comprehensive style guide. Without it, you risk sinking into bland drivel that takes your brand nowhere. Start with these four steps.
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