By Joe Pulizzi published June 13, 2011

42 Content Marketing Experts Lead Junta42’s Final Top Blogs List

After more than three years producing 11 comprehensive Top Content Marketing Blogs lists, we’ve decided to hang it up. Today’s release of the Top 42 Content Marketing Blogs (as we know it) will be our last. Why you ask? When … Continue reading

By Ben Finklea published June 13, 2011

An Overview of the Web Content Strategy Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging … Continue reading

By Jodi Harris published June 10, 2011

Should Content Marketers Buy Into Content Farms?

For anyone who has worked as a professional journalist, it’s certainly easy to look at the digital landscape and see the signs of a Rapture of sorts. We are seeing plenty of heated battles over intellectual property and content ownership. … Continue reading

By Patricia Redsicker published June 9, 2011

Book Review: What I Learned from Content Rules

I was fortunate to have the opportunity to meet Ann Handley earlier this year at her Content Rules book tour in Arlington, VA. I’d been following her on Twitter and reading MarketingProfs for several months when I became convinced she … Continue reading

By Joe Pulizzi published June 8, 2011

The Leading Expert in the World

So often, we develop content marketing that is just “good enough.” We put out blogs and white papers and do webcasts that are okay, but not great…not compelling…and doesn’t take your customers on a journey with you. To cut through … Continue reading

By David Huffman published June 8, 2011

Step-by-Step Guide to Using Facebook Ads for Content Marketing

As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be: Expensive Annoying Immeasurable Interruptive (see annoying) Short shelf-life

By Manya Chylinski published June 7, 2011

3 Reasons Your White Paper is Failing

Writing white papers is not rocket science most of the time. But it does take time, skill, and a few dedicated resources to produce a paper valuable for your customers and prospects. It also takes planning, often more than you … Continue reading

By Amanda Maksymiw published June 6, 2011

5 Keys to Motivating Your Employee Bloggers

A corporate blog is often a foundation for any successful content marketing program.  The blog itself can be an insightful resource for your current and prospective customers, provide material and ideas for repurposed content, and increase site traffic.  The benefits … Continue reading

By Kelly Reeves published June 3, 2011

5 Tips to Improve Your Headline Click-through Rate

A well-crafted headline is the key to whether readers click through to your article. After spending so much time planning and creating content, it would be a shame for readers to miss out on your great content because your headline … Continue reading

By Joe Pulizzi published June 2, 2011

20 Reasons Content Marketing is like a Guy in Love

As hard as it may be for most guys, falling in love with a woman means… Listening first.  Always listen first. You have to tell the same story in different ways to get and keep attention. Consistency is the true … Continue reading