This week, the guys challenge content marketing's critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark.

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content.

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best.

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate.

Too few companies leverage the quality content being created by their customers. User-generated content can be more effective at driving sales than any content you create. Learn how to incorporate UGC into your marketing strategy.

With more marketers seeing video’s influence rise, how can you leverage your phone to shoot video and follow an effective process to create more timely, valuable videos for your audience? Start with these three tips.

This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.

To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content.

Too many organizations still use traditional marketing teams to tell stories to create and sustain business opportunities. Here are 10 modern marketing roles necessary if your goal is to create, grow, and own your audiences.

Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.