By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

By Jay Acunzo published March 18, 2015

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples. Continue reading

By Stephen Moyers published March 5, 2015

How To Fix 9 Harmful Misconceptions about Content Marketing

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again. Continue reading

By Michael Brenner published March 3, 2015

Get the Biggest SEO Bang for Your Content Marketing Buck

My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be expensive. You don’t have to create all the content. You don’t always need paid distribution. Now, learn what you should do with these tips. Continue reading

By Aaron Agius published February 26, 2015

9 Lessons Content Marketers Can Learn from Traditional Journalism

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers. Continue reading

By Joe Pulizzi published February 21, 2015

This Week in Content Marketing: Why the New Golden Age of Marketing Is Now

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch. Continue reading

By Amy Higgins published February 19, 2015

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea. Continue reading

By Pamela Muldoon published February 17, 2015

Scott Abel Discusses Why Content Marketers Must Embrace Intelligent Content

The ICC conversation continues with Content Wrangler Scott Abel. He sees the now that brought together CMI and ICC, the new that benefits from content-factory approaches, and the next that requires unified content across departments. Continue reading

By Alex Braun published February 15, 2015

Content Marketing Altering the Future Predicted in ‘Minority Report’

In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier. Continue reading

By James Scherer published February 12, 2015

Transparency Reveals Great Content Opportunity

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved). Continue reading