By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

In this episode of The Pivot, Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring, and even a trip to SXSW. Continue reading

By Pamela Muldoon published March 24, 2015

From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

Host Pamela Muldoon talks with a former heavy metal musician who has found success in B2B marketing. LinkedIn’s Jason Miller and his new book bring a rockin’ view on social and content marketing to share what’s new, now, and next. Continue reading

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing. Continue reading

By Neil Patel published March 16, 2015

7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger. Continue reading

By Joe Pulizzi published March 14, 2015

This Week in Content Marketing: Is Google+ Finally Dead? Well, Not Really

In this episode, the duo discusses why Robert doesn’t have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure. Continue reading

By Clare McDermott published March 9, 2015

Confessions From a Reddit Junkie and Why You Should Care

Do you read the Internet’s front page? Reddit is the site where trends start and people talk. Content marketers should at least be listening on reddit. Here’s how to get started and tips to follow if you want to go beyond listening. Continue reading

By Joe Pulizzi published March 7, 2015

This Week in Content Marketing: The Media Industry Is Desperately Confused

In the episode, Joe and Robert discuss Uber’s new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove’s non-beautiful move. Raves – airline safety, nifty titles. Continue reading

By Joe Pulizzi published February 28, 2015

This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin’s take on content marketing, and The New York Times’ new content product. Rants and raves include People and Lego’s Oscars theft. Continue reading

By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

Claim Your Fame shows you a new way to think about business. Host Andrew Davis takes you from the world’s largest ball of paint to the quick-quilting capital of the world, and even to the moon, to show you how to stake your claim. Continue reading

By Pamela Muldoon published February 19, 2015

Scotland to Singapore: Lenovo’s Rod Strother Takes Direct Path

In The Pivot, host Todd Wheatland learns how Lenovo’s Rod Strother auditioned for The Royal Academy of Dramatic Art, but then took communication courses that led him from Scotland to Singapore to debut a new digital marketing agency. Continue reading