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Best Practices . . . Mediocre Results
Robert Rose explains why a hyper focus on measurement and incremental gains makes marketers average. >> More
DIY Video
Rachel Jellinek, a video producer, explores the limits of DIY and the absolute importance of b-roll. >> More
The Myths of Measurement
Too much talk about Facebook ‘likes’ and Twitter ‘followers’ is dumming down your analytics. >> More
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