Comments for Content Marketing Institute http://www.contentmarketinginstitute.com Fri, 03 Feb 2012 21:31:00 +0000 hourly 1 Comment on 4 Critical Steps to Seducing Your Customer with Passionate Storytelling by Ann Meany http://www.contentmarketinginstitute.com/2012/02/seduce-your-customer-with-storytelling/#comment-10706 Ann Meany Fri, 03 Feb 2012 21:31:00 +0000 http://www.contentmarketinginstitute.com/?p=15711#comment-10706 Thanks Camilla. Very good points. Ann Thanks Camilla. Very good points.

Ann

]]> Comment on 4 Critical Steps to Seducing Your Customer with Passionate Storytelling by Ann Meany http://www.contentmarketinginstitute.com/2012/02/seduce-your-customer-with-storytelling/#comment-10705 Ann Meany Fri, 03 Feb 2012 21:30:00 +0000 http://www.contentmarketinginstitute.com/?p=15711#comment-10705 Thanks Amy! I think one of our challenges as writers is to find what's facinating about the ordinary. That's what makes our jobs fun! Thanks for your comments. Ann Thanks Amy! I think one of our challenges as writers is to find what’s facinating about the ordinary. That’s what makes our jobs fun! Thanks for your comments.

Ann

]]> Comment on 4 Critical Steps to Seducing Your Customer with Passionate Storytelling by Ann Meany http://www.contentmarketinginstitute.com/2012/02/seduce-your-customer-with-storytelling/#comment-10704 Ann Meany Fri, 03 Feb 2012 21:27:00 +0000 http://www.contentmarketinginstitute.com/?p=15711#comment-10704 Brad, You're welcome and glad I could help. Thanks so much for your comments. Ann Brad,

You’re welcome and glad I could help. Thanks so much for your comments.

Ann

]]> Comment on The Essential Playbook for Winning the Content Marketing Super Bowl by Robin http://www.contentmarketinginstitute.com/2012/02/playbook-for-super-content-marketing/#comment-10695 Robin Fri, 03 Feb 2012 16:46:00 +0000 http://www.contentmarketinginstitute.com/?p=15667#comment-10695 It's been a long week, and this was just what I needed to read! Good game plan analogy :-)  If I may also add: - Use a Waterboy and refresh your best players:  By taking proper breaks to refresh your head and your creative ideas you can develop content quickly and productively. It's hard to sustain the long game of buildling a blog and other media platforms if you don't rest and recover. Avoid the content makers 'burnout'! - Allow for practise sessions: Set blocks of time to try out new finds in technology to see how it can work for you. Within a couple of hours, you can sign up, test and practice with most new applications - so even if they don;t work out for you, you tried and tested them anyway. P.S. If you document your program testing, then this can be used for useful reviews whcih adds to your content. Warning** If you don't set proper time blocks to test out new ideas - you will end up dabbling without fully engagin with new products - which leaves you with a list of 'must try this' items as long as your arm! Good Article, thanks again Barry! "Go Team" It’s been a long week, and this was just what I needed to read! Good game plan analogy :-)
 If I may also add:

- Use a Waterboy and refresh your best players: 
By taking proper breaks to refresh your head and your creative ideas you can develop content quickly and productively. It’s hard to sustain the long game of buildling a blog and other media platforms if you don’t rest and recover. Avoid the content makers ‘burnout’!

- Allow for practise sessions:
Set blocks of time to try out new finds in technology to see how it can work for you. Within a couple of hours, you can sign up, test and practice with most new applications – so even if they don;t work out for you, you tried and tested them anyway.

P.S. If you document your program testing, then this can be used for useful reviews whcih adds to your content. Warning** If you don’t set proper time blocks to test out new ideas - you will end up dabbling without fully engagin with new products – which leaves you with a list of ‘must try this’ items as long as your arm!

Good Article, thanks again Barry! “Go Team”

]]> Comment on How to Put Together an Editorial Calendar for Content Marketing by Norys Trevino http://www.contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/#comment-10694 Norys Trevino Fri, 03 Feb 2012 16:44:00 +0000 http://www.contentmarketinginstitute.com/?p=1965#comment-10694 Hi Michele, We use a Google Calendar and it is helpful so that all have access to the latest information. Norys Hi Michele,

We use a Google Calendar and it is helpful so that all have access to the latest information.

Norys

]]> Comment on How to Counter the 5 Most Common White Paper Promotion Mistakes by Jeff Ogden http://www.contentmarketinginstitute.com/2012/01/most-common-white-paper-promotion-mistakes/#comment-10693 Jeff Ogden Fri, 03 Feb 2012 16:07:00 +0000 http://www.contentmarketinginstitute.com/?p=15579#comment-10693 Nice post, Mitt. But I also suggest you re-imagine your content. Do a video interview of the author and post it to YouTube. Write a series of blog posts. Create single page summaries. Nice post, Mitt. But I also suggest you re-imagine your content. Do a video interview of the author and post it to YouTube. Write a series of blog posts. Create single page summaries.

]]> Comment on 4 Critical Steps to Seducing Your Customer with Passionate Storytelling by Amy Swanson http://www.contentmarketinginstitute.com/2012/02/seduce-your-customer-with-storytelling/#comment-10692 Amy Swanson Fri, 03 Feb 2012 16:01:00 +0000 http://www.contentmarketinginstitute.com/?p=15711#comment-10692 Great stuff here, Ann! I especially love your tip, "Help your audience imagine the benefits rather than just telling them what they are." When I write content for my company, I'm always trying to imagine how a particular product could make their lives or their customer's lives better. It sounds so much for genuine than, "hey, buy this product because it's awesome!" Great stuff here, Ann!
I especially love your tip, “Help your audience imagine the benefits rather than just telling them what they are.” When I write content for my company, I’m always trying to imagine how a particular product could make their lives or their customer’s lives better. It sounds so much for genuine than, “hey, buy this product because it’s awesome!”

]]> Comment on 4 Critical Steps to Seducing Your Customer with Passionate Storytelling by bradshorr http://www.contentmarketinginstitute.com/2012/02/seduce-your-customer-with-storytelling/#comment-10691 bradshorr Fri, 03 Feb 2012 15:35:00 +0000 http://www.contentmarketinginstitute.com/?p=15711#comment-10691 Ann, This is very good advice. The content on most business sites is inward-focused and dry. That might be OK for people who are ready to take action right now, but most people are just browsing. You've got a much better chance of drawing in browsers by talking about them, not about you. I also love your point about existing/return customers. They already know about you -- but it would make a big difference if they can see that you care about them. That's something I never really thought about. Thanks for getting my wheels turning. Ann, This is very good advice. The content on most business sites is inward-focused and dry. That might be OK for people who are ready to take action right now, but most people are just browsing. You’ve got a much better chance of drawing in browsers by talking about them, not about you. I also love your point about existing/return customers. They already know about you — but it would make a big difference if they can see that you care about them. That’s something I never really thought about. Thanks for getting my wheels turning.

]]> Comment on The Essential Guide to Meta Descriptions that Will Get You Found Online by Ramy Ghaly http://www.contentmarketinginstitute.com/2012/02/essential-guide-to-meta-descriptions/#comment-10688 Ramy Ghaly Fri, 03 Feb 2012 10:05:00 +0000 http://www.contentmarketinginstitute.com/?p=15696#comment-10688 Hi Brad @twitter-14613357:disqus - Thanks for highlighting the importance of Meta Tags where most definitely are useful and puts your posts apart from others. I'm actually working on a plug-in tool that does this automatically for you. Not only that, it summarizes the text and identify key topics in the post as well.   Here is a demo done on this post: <meta name="Description" content="<b>Technology</b>A good meta description provides an overview of the page's core message and purpose.The meta description is an ideal place to tell them.By virtue of its novelty, a short meta description may attract more attention in the sea of lengthy, keyword-stuffed descriptions that are out there.In many cases, Google and other search engines pull text from the page itself based on the search query, rather than displaying the meta description.If you come out with an exciting new offer, consider adding it to the meta descriptions of your high traffic pages.You can recirculate old blog posts and web pages on social media with new meta descriptions — this will make them fresh to old and new connections alike. ">  Hi Brad @twitter-14613357:disqus - Thanks for highlighting the importance of Meta Tags where most definitely are useful and puts your posts apart from others. I’m actually working on a plug-in tool that does this automatically for you. Not only that, it summarizes the text and identify key topics in the post as well.  

Here is a demo done on this post:

<meta name="Description" content="TechnologyA good meta description provides an overview of the page’s core message and purpose.The meta description is an ideal place to tell them.By virtue of its novelty, a short meta description may attract more attention in the sea of lengthy, keyword-stuffed descriptions that are out there.In many cases, Google and other search engines pull text from the page itself based on the search query, rather than displaying the meta description.If you come out with an exciting new offer, consider adding it to the meta descriptions of your high traffic pages.You can recirculate old blog posts and web pages on social media with new meta descriptions — this will make them fresh to old and new connections alike. “> 

]]> Comment on 12 Things to Do After You’ve Written a New Blog Post by UnitedByPhotography http://www.contentmarketinginstitute.com/2011/03/blog-post-to-dos/#comment-10686 UnitedByPhotography Fri, 03 Feb 2012 08:01:00 +0000 http://www.contentmarketinginstitute.com/?p=6725#comment-10686 Really great advice with simple to do follow up and follow throughs. Really great advice with simple to do follow up and follow throughs.

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