Special Event:
Custom Media Day: A Content Marketing Event for Publishers

Yes, we all know content is king. Marketers, agencies, publishers and journalists are all hopping on the content marketing bandwagon. Is there still an opportunity for custom content providers? Absolutely.

In this day-long event sponsored by the Content Marketing Institute and Custom Content Council, we will focus on the content marketing industry specifically from a custom content providers view. Attendees will walk away with tangible ideas on how to monetize content marketing and learn new business processes that will lead to success.

When: July 27, 2011, 8 AM ET to 4 PM ET

Where: Scandinavia Club, New York City

Investment: $129 [register here]
CMI/Junta42/CCC Member Rate: $99

Agenda

ALL TIMES EASTERN
*Agenda may change without notice

8:15 AM

Registration, Networking and Coffee

9:00 AM

The Future of Custom Content

Introduction from Joe Pulizzi, Content Marketing Institute and Keith Sedlack, Custom Content Council. Joe and Keith will discuss some of the latest custom content research and how it directly affects custom content providers and agencies.

9:20 AM

Mike Haney, President, Mag+

9:30 AM

2011: The Rush into Content Marketing

Everyone needs content, and we’re seeing that move on both the agency and client side in 2011. Tom Stein, President and Chief Creative Officer of Stein + Partners Brand Activation, will discuss the recent trend among agencies, publishers, social media, SEO vendors and more rush into the custom content services space. Tom will also discuss how clients are viewing the role of content in their organizations, and where the opportunities lie for custom content providers.

10:30 AM

Networking Break

10:45 AM

Inside Content Strategy for Content Agencies

Content strategy is all the buzz. Most custom content providers have been doing basic content strategy for years, but not necessarily from a online user experience background. Content strategist Elena Melendy will take us inside content strategy and tell us the deep, dark secrets of working with clients on their web content strategy.

11:30 AM

Social Media/LinkedIN for Custom Content Providers

Social Media expert Jeffrey Mesnick, CEO from Socialize Your Stuff will go inside Twitter, Facebook, LinkedIn and discuss new features, opportunities and best practices specifically for custom content providers.

12:15 PM

Networking and Lunch

1:00 PM

Search Engine Optimization for Content Agencies:
Helping Your Clients Reach the Top of the Rankings

Learn best practices of white hat content optimization to improve search engine rankings and critical factors in integrating online and offline content. Veronica Fielding, President/CEO of Digital Brand Expressions, will discuss developing and optimizing custom content for B2B and B2C clients. This session will help you achieve higher visibility among your target audience by leveraging your web content.

1:30 PM

Content Syndication Best Practices

Chris Seper, CEO of MedCity News will detail his business model that mixes in original news content, custom content and content syndication that presents new opportunities that custom content providers can’t afford to miss.

2:15 PM

Gamification for Custom Content Providers

Join Chris Sullivan, Regional VP Sales at Bunchball on how to integrate game dynamics into your site, service, community, content or campaign, in order to drive participation and analyze user behavior.

2:45 PM

Custom Content Sales Techniques in an Evolving Market

Enterprise marketers are being pressed to deliver greater return on every marketing dollar and to rationalize use of new channels such as mobile and social. For companies selling content services, this should mean new opportunity. But unlocking opportunity in many instances will require changes to the selling approach.

This session from Kevin Darlington, Senior Vice President at HNW, focuses on understanding the buyer and adapting to a changing marketplace for greater sales success.