Education

WHITE PAPER LIBRARY

The Content Marketing Institute is pleased to partner with thought leaders to bring you white papers that are relevant to content marketers.

Featured White Papers

From Creation to Conversion: Promoting Content to the Right Audience Creating powerful content is essential to a successful marketing strategy. However, if your content doesn’t reach your target audience, it loses much of its value. This white paper will show you how to create relevant content and promote it to the appropriate audience at the right time.
Supercharge Your B2B Content Marketing Efforts With Interactive Audio Creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges marketers face. One highly effective and often overlooked tactic is audio content. In this paper, we will provide you with four simple strategies for leveraging audio to create compelling content assets at scale, while saving time and money and supercharging your content marketing efforts.
The Power User’s Guide To Successful Webinars Webinars are powerful tools – especially when you know how to create, promote and deliver them like a power user. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more.
Tell Them What They Want To Hear: A Demandbase eBook Optimizing the BtoB Web Site With Account Based Targeted Content: In this eBook, you’ll find out how content can be used to provide more engaging, relevant experiences for the B2B buyer, as well as to help support their needs through each stage of the purchase cycle.
How To Rule In The Land Where Content Is King Tactics for managing the real work of content marketing: If content marketing rules, why is managing content so difficult? Know the tactics to manage the real work of content marketing. This informative white paper gives you the tips and strategies to save time and aggravation.
B2B Technology Collateral Survey Report Find out how business technology buyers really use, and depend on, vendor collateral. B2B technology decision makers and influencers discuss how they consume white papers, brochures, case studies, video, and more, in this latest annual B2B Technology Collateral Survey Report.
Lead Generation from Start to Finish: A Marketer’s Reference Guide This reference guide will help you assemble a winning B2B lead generation campaign. Get insights into using white papers, a medium without parallel for filling the lead funnel. Learn how to complement them with webinars and other offers, and how to get the most from your Cost-per-Lead promotions. See all of this illustrated in the form of a case study, involving a typical B2B marketer and their campaign.

Do you have a white paper you want to add to this library? Contact Peter Loibl: peter [at] contentinstitute.com.

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