White Paper and eBook Library

Featured Content

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marketers.

NEWSCRED_WEB-WhiteThe Personalization Game: How to Use Content to Drive Marketing ROI –  In today’s always-on social, mobile, and global world, marketers find themselves scrambling to fuel their channels with quality content. But in an effort to scale, marketers often struggle with personalization.  We explain why modern marketers must start with data, and lay out the three ways to effectively measure the metrics that matter, create personalized content, and prove real ROI.

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OMC_logo_revOracle Marketing Cloud Grande Guide Resource Series: Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects’ needs.

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Vidyard_Logo_HighResThe Video Marketing Handbook The 100+ page Video Marketing Handbook gives you everything you need to build a video marketing strategy. From video production through to optimizing and tracking your video’s performance, it’s packed with inspiring examples and proven best practices from the experts.

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PyxlLogoRGBNext Generation Healthcare Marketing: Reach and engage your different audience groups while ensuring compliance with HIPAA and FDA regulations — whether that’s patients, healthcare providers, insurance companies or the general public. Download this free white paper for an inside look at how the healthcare industry is making waves in the digital realm.

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cvi-2014 logo-updated-regEbook: Close the Conversion Gap with Great Content Today, many companies exhaust valuable resources by creating content that either doesn’t get used or fails to convince a prospect to learn more about your company’s solutions. This quick reference guide identifies three common root causes of the campaign content problem and three strategies for resolving it. You’ll learn short-term strategies that can help increase campaign effectiveness. And you’ll see how small investments in content development can result in more leads, higher conversion rates, and increased revenue.

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MarketoThe Definitive Guide to Engaging Content Marketing: In this comprehensive, 110+ page guide, Marketo covers topics from getting your content marketing program started to writing, publishing and promoting. Loaded with checklists, charts, and thought leadership from content marketing experts, The Definitive Guide to Engaging Content Marketing will teach you how to execute an amazing content marketing program.

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Do you have a white paper you want to add to this library?
Contact Peter Loibl: peter@contentinstitute.com to learn more about this sponsored opportunity.

Original CMI Content

Want an in-depth look into relevant content marketing topics? These original Content Marketing Institute eBooks are a great place to start.

DocumentedStrategy_Cover_revThe Essentials of a Documented Content Marketing Strategy, 36 Questions to Answer:  A key difference between an effective content marketers and those who are less effective is a documented content marketing strategy. Learn how to create one.

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100 Content Marketing Examples Ultimate eBook: That’s right: 100 examples. See how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns.

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playbook coverContent Marketing Playbook: If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers.

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58 social media tips58 Social Media Tips for Content Marketing: Get ideas on how to use the most popular social media channels — and see how brands are having success.

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A Field Guide to the Four Types of Content Marketing Metrics: If you want to figure out what you need to measure, this is the guide for you.

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8 Content Production Tools to Help Marketers Transform into Publishing Machines: This guide takes a look at eight technologies you can use to manage your editorial process.

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How to Choose Technology that Drives Better Content Marketing Results: It can be challenging to figure out which technologies you really need to help with content marketing.

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The Ultimate Guide to Blogging: If blogging is part of your content marketing strategy, this handy guide will help you with everything from organizing your team to measuring success.

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