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Content Marketing World 2012: Social Media Track

Content Marketing World 2012

SOCIAL MEDIA TRACK

Stay up-to-date on the Social Media Track at Content Marketing World 2012. Sessions include:

  • Cut the Bull – Blog with a Purpose and Drive Your Business
  • Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business
  • Understanding the New World of Klout, Social Sharing and Social Influence Marketing
  • Defending Your Content Marketing & Social Media to the C-Level: Two Proven Strategies
  • Building Your Internal Publishing Department for Content/Social Success
  • Twitter Will Win — And With the Right Plan of Attack, So Will You
  • The Content Opportunity that is Google+
  • How to Use Infographics and Visual Storytelling (ala Pinterest) to drive Demand Generation
  • Scalable Content Strategies for Facebook and LinkedIn
  • How to Develop Amazing Audio and Podcast Content Marketing

Cut the Bull – Blog with a Purpose and Drive Your Business

Jason Falls, CEO, Social Media Explorer
@jasonfalls | Social Media Explorer

Let’s face it…most blog content is bulls**t. Almost every corporation on the planet continues to create content that is not shared and not helping the business’s overall marketing strategy. In this session, Jason Falls, one of the leading social media experts on the planet, will detail how to give your blog content a higher purpose, that will lead to more shares, more leads, and more business.

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Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and Your Business

Mike Stelzner, CEO, Social Media Examiner
@Mike_Stelzner | Social Media Examiner

Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session, Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.

Understanding the New World of Klout, Social Sharing and Social Influence Marketing

Mark W. Schaefer, Best-Selling Author, Return on Influence
@markwschaefer | Schaefer Marketing Solutions

We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.

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Defending Your Content Marketing & Social Media to the C-Level: Two Proven Strategies

Jenny Magic, CEO, Better Way to Say It
@JennyLMagic | Better Way to Say It

Brian Massey, The Conversion Scientist
@bmassey | Conversion Sciences

Selling Social Content Creating an Arch Enemy – You might be finding it difficult to get your content marketing and social media efforts approved,even if you can demonstrate the elusive “ROI.” Unfortunately, executives rarely reward success. Conversion data can be convincing, but often fails to persuade the decision-makers. Data just isn’t emotional enough. Jenny Magic, founder of content marketing firm Better Way to Say It and The Conversion Scientist™ Brian Massey share two ways to add emotion to your content marketing proposals: create an arch nemesis and put a face on the people they are trying to steal from you.

Building Your Internal Publishing Department for Content/Social Success

Brody Dorland, Chief Strategy Officer, Divvy HQ
@brodydorland | DivvyHQ

Jayme Thomason, Chief Executive Officer, Divvy HQ
@jaymethomason | DivvyHQ

Content and Social Media Marketing hold so many similarities to traditional publishing, but most companies don’t know how to think, act or consistently deliver like a publisher. This session will help attendees learn how to integrate their content and social media strategies, break down internal barriers of communication and provide a solid framework for building their own internal publishing departments – from processes and workflow to team structure. We’ll also discuss some of the content and social publishing tools that help companies adopt and build a sustainable publishing engine. Attendees will leave with a new org chart and a documented process for their new content and social media publishing department.

Twitter Will Win — And With the Right Plan of Attack, So Will You

Nate Riggs, Director of Social Business, The Karcher Group
@nateriggs | The Karcher Group

It’s getting easier to find marketers and brands who have at least one solid case study on how Facebook has resulted in some type of uptick against their marketing KPI’s. Yet, in 2012, it seems that Twitter has been all but kicked to the back of the room as a tool we use to talk with our friends and share pictures of kittens.

Yet, in a recent study, Edison Research projects that while only 10% of Americans regularly interact with Twitter, some 89% of Americans ages 12 and up are at least familiar with the service. Another study conducted by Trendrr in March of this year found that Twitter dominates about 85% of all social media activity surrounding broadcast TV.

In this session, Nate Riggs will show you why as a social network and marketing tool — Twitter will win. He’ll demonstrate why this micro-blogging market place is worthy of the investment of your time and dollars, and share strategic tips, insights and tactical tools that will help you take advantage of the serendipity of Twitter.

The Content Opportunity that is Google+

Arnie Kuenn, President, Vertical Measures
@ArnieK | Vertical Measures

Google Plus is being rolled out by the most popular search engine in the world, including a tight integration with YouTube (the #2 search engine in the world). You might not be active on Google+ today, but it is already a powerful social and content marketing force. So how does Google+ and Google search work together? How can this combination potentially impact your content marketing and search engine success? How do you set up and leverage Google+ for your organization?

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How to Use Infographics and Visual Storytelling (ala Pinterest) to drive Demand Generation

Maria Pergolino, Senior Director, Marketing, Marketo, Inc.
@Inboundmarketer | Marketo, Inc.

Content is evolving. No longer are white papers and webinars the secret to content marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content marketing strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes, and even Instagram into your marketing campaigns. We’ll show you how to amplify this content using the top visual social channels like Pinterest, YouTube, and Facebook. Give your content a viral shot in the arm with this not to be missed session.

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Scalable Content Strategies for Facebook and LinkedIn

Amy Porterfield, Author, Facebook Marketing All-in-One for Dummies
@AmyPorterfield | Amy Porterfield.com

Are you struggling with how to develop content strategies leveraging Facebook and LinkedIN that will work for your business? Fret no longer…this is the session for you. In this dynamic presentation from Amy Porterfield, you will learn: how to use your content to supercharge your audience on LinkedIn and Facebook, the 3 biggest social media mistakes most companies are making (and how to avoid them), how to discover proven engagement strategies that will get your fans talking, and how to use custom apps to attract new fans, engage with potential customers and promote your business.

How to Develop Amazing Audio and Podcast Content Marketing

Pamela Muldoon, Chief Content Officer, Next Stage Media
@pamelamuldoon | Next Stage Media Group

The power of the spoken word as a means to convey a story is also a powerful strategy when it comes to your content marketing plan. With so many content strategies to choose from, using audio is often overlooked and underrated. This session is designed to show you how audio can be a strong, effective content strategy that offers consistency, leverage and results! Go beyond the basic idea of what you think podcasting is and expand your knowledge of how audio and business can work together successfully.

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