Coming Soon: Content Marketing Training

Learn the how-to of content marketing

While there is a lot of value you can get from reading our blog, the Content Marketing Institute (CMI) will offer no-nonsense training about all aspects of content marketing, from strategy to creation to promotion and measurement.

Our training will accommodate different learning styles

We know people learn in different ways, so unlike other training programs that feature only one or two formats, our training will be delivered with multiple learning styles in mind:

Audio screencasts with notes
Podcasts
Transcripts
Worksheets and templates that highlight key points
Relevant samples and case studies

Our training will be bite-sized

Instead of presenting information in a traditional one-hour webinar format, our training will be based on multiple 5 – 20 minute modules that answer a very specific question, such as, “How do I set up listening posts to better understand customer needs?”

Our training is also designed to be viewed online on or your mobile device, so you can get the answers to your questions quickly and conveniently.

Our training will cover a wide spectrum of topics

Content marketing is much more than developing compelling content (although this is key!). We will cover everything that is needed to make your content marketing program a success, such as:

Developing a strategy
Creating compelling content
Promoting your content
Managing your content, including strategies for outsourcing and managing the process in-house
Measuring the success of your content – and making changes

And, even online marketing is very popular, we cover all of the ways that you can deliver content: