Education

ORIGINAL RESEARCH

Check out our second annual B2B Content Marketing: 2012 Benchmarks, Budgets and Trends to get answers to some of these questions:

  • How many marketers are using content as part of their marketing strategy?
  • What tactics are content marketers using most often? Which do they find to be the most effective?
  • What social media distribution channels are marketers using? 
  • What percentage of the marketing budget is spent on content marketing? 
  • What is the biggest challenge most marketers are facing?

We also have seven reports that dive into the details from research to give you a closer look at how various company sizes and industries are using content marketing. This research based on the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, a survey of over 1,100 North American marketers.

B2B Content Marketing 2010: Large Organization Report
This is a granular look at how B2B companies with more than 1,000 employees are using content marketing.

B2B Content Marketing 2010: Mid-Size Organization Report
Take a look at how B2B companies with 100 – 999 employees are using content marketing.

B2B Content Marketing 2010: Small Organization Report
Understand how B2B companies with 10 – 99 employees are using content marketing.

B2B Content Marketing 2010: Agriculture Report
Agricultural marketers have the lowest adoption rate in content marketing, but they rate their effectiveness higher than most industries. See what these marketers are doing to retain customers with content marketing.

B2B Content Marketing 2010: Computing/Software Report
B2B marketers from the computing/software industry have the highest adoption rate of content marketing. See what tactics this group is using, how effective they think they are, how much they are spending, and more.

B2B Content Marketing 2010: Manufacturing Report
Like many marketers, manufacturers have difficulty measuring the success of their content marketing efforts. Learn where this group is having success and where they are struggling.

B2B Content Marketing 2010: Professional Services Report
See how marketers in professional services are using content marketing. One difference in this group is that they outsource less – perhaps because of the intellectual rigor that is required to tell their story.