Tag Archives: Analytics
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.
Author: Pelin Thorogood and Erik Bratt
Erik Bratt is a B2B marketing and content strategist. A former journalist, he has helped both pioneering start-ups and major technology brands navigate the emerging digital and social landscape. He also serves as VP of Marketing at Tealium. Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the 20 Women to Watch in sales lead management. Pelin also serves as an Executive-in-Residence for Cornell's Johnson Graduate School of Management.
Other posts by Pelin Thorogood and Erik Bratt
Tweet I’ll be the first to tell you agency-based content marketing is old news.. . . more
Posted in Content Marketing Research, Creating Content, How-To, Social Media | Also tagged Blogging, eBooks, Microsites, Mobile, PR, Print, Social Media, Web Content, Webinars, White Papers
Author: Nick Kinports
Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.
Other posts by Nick Kinports
Author: Jayme Thomason
Jayme is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities. Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content managers who manage multiple projects, clients and teams and are longing for a simpler solution. Follow @jaymethomason on Twitter and @divvyhq or email her at jayme@divvyhq.com.
Other posts by Jayme Thomason
Tweet I’d like to see a show of hands: How many of you have. . . more
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
Tweet Whether you are a content marketing newbie or someone with more experience, you’re. . . more
Posted in Content Distribution, How-To, Localization, Managing the Process, Repurposing Content, Social Media, Understanding Your Audience | Also tagged B2B Marketing, Branding, Buyer Persona, Content Curation, Content Distribution, Content Marketing Process, Content Measurement, Editorial Calendar, Engaging Content, Facebook, linkedin, Localization, Measurement, Repurpose Content, Social Media
Author: Thomas Clifford
Thomas Clifford is a B2B content marketing writer and copywriter.
His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy.
Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies.
Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer.
Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com.
You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies.
His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.
Other posts by Thomas Clifford
Author: Sarah Mitchell
Sarah Mitchell is the owner of Global Copywriting. Specializing in B2B and Content Marketing, Sarah develops original content for businesses to use in their marketing efforts. Her blog at Global Copywriting is designed to give practical advice in an instructional format. Sarah lives in Western Australia and frequently speaks on topics related to Content Marketing and Social Media. Follow her on Twitter: @globalcopywrite.
Other posts by Sarah Mitchell
A New Breed? 7 Roles of the Content Marketing “Engineer”
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.