Tag Archives: Blogging

4 Critical Steps to Seducing Your Customer with Passionate Storytelling

The same elements that make a Valentine’s Day message compelling can work for content marketers as well. Check out these tips for starting a sweet conversation with your customers by speaking from the heart.

Posted in Creating Content, How-To | Also tagged | 5 Comments

Author: Ann Meany

Ann is managing editor at Brandpoint, a content marketing company offering content creation, SEO, social media and distribution services that build exposure, credibility and brand awareness for corporate and agency clients. You can follow Ann on Twitter @AnnKMeany or join the Brandpoint Community on Twitter @brandcontent and Facebook.

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The Essential Guide to Meta Descriptions that Will Get You Found Online

With the rise of social media, meta descriptions are more valuable than ever. Meta descriptions are little snippets that appear in search engine results and with links shared on social media sites. Here is the essential guide to crafting meta descriptions that will help your content get found online.

Posted in Getting Started, How-To, SEO | Also tagged , , , , , , | 11 Comments

Author: Brad Shorr

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago marketing agency. Specializing in B2B, the agency has clients in niche industries such as cold weather clothing and truck tracking software. Brad is an experienced content strategist, respected blogger, and SEO copywriter. Connect with him on Twitter @bradshorr.

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The Essential Playbook for Winning the Content Marketing Super Bowl

In the big game of content marketing, scoring points means expanding your audience and establishing authority with your fans. Here are 7 points that outline winning plays that will soon have you celebrating.

Posted in Creating Content, How-To, Managing the Process | Also tagged , , , , , , , | 4 Comments

Author: Barry Feldman

Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant. He specializes in persuasion and engagement. If you would like a piece of his mind, visit Feldman Creative and his blog, The Point. You can follow him on Twitter @FeldmanCreative.

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Creating Content that Serves its Civic Duty

Government entities don’t market products or services in the same sense that most businesses do, but their websites are designed to share content that informs and educates — just like the best B2C and B2B content marketing does. Those who create content in the public interest still must engage readers and earn their trust. Here are some guidelines and examples.

Posted in How-To, Webinars | Also tagged , , , | 1 Comment

Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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Content Marketing Ideas You Don’t Want to Miss: Best from CMI 2011

On this third day of CMI’s “best-of” 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to’s on improving your content marketing process and management efficiency.

Posted in Content Ideas | Also tagged , | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing Basics: The Best from CMI 2011

In this week’s second “best of CMI” compilation of posts, we focus on Content Marketing basics, from what it is (and is not) to how to get started. This selection of content marketing fundamentals from our 2011 CMI contributors should help guide and inform you when venturing into the world of content marketing.

Posted in Getting Started | Also tagged , , , , | Leave a comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Blogging Essentials for Content Marketing

Tweet Happy holidays, everyone! For the next week, we’re going to be sharing the. . .  more

Posted in Blogging, How-To | Tagged | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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The 5 Types of Content That Grab Attention

Tweet Do you want to engage people’s attention, provide them with useful information and,. . .  more

Posted in Content Ideas, Understanding Your Audience | Also tagged , , , , , , , | 7 Comments

Author: Carl Friesen

Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.

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A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

Tweet I’ll be the first to tell you agency-based content marketing is old news.. . .  more

Posted in Content Marketing Research, Creating Content, How-To, Social Media | Also tagged , , , , , , , , , | 6 Comments

Author: Nick Kinports

Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.

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4 Media Law Tips for Content Marketers

Tweet Content marketing is not without its challenges. From coming up with compelling new. . .  more

Posted in Content Marketing Checklists, How-To | Also tagged , , | 3 Comments

Author: Adam Barber

Adam is a director at Castleford Media, a custom news and content agency based in Sydney, Australia. Castleford is a leading provider of tailored content marketing solutions, supporting our client's web, social media and email campaigns with unique, white label content and expert consultancy. You can follow Castleford on Twitter @castlefordmedia or connect with Adam on Google+.

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