Tag Archives: Branding
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations, and for B2B brands in general.
Author: Nick Kinports
Nicholas is the Digital Strategy Lead at lonelybrand, where he spends his days (and many long nights) inventing the future of digital communications by connecting consumers and decision makers to brands. His team is responsible for quickly implementing turnkey digital programs that earn results for agencies and brands around the world. His 15-year career in digital marketing has resulted in numerous television and media appearances, including notable articles in Bloomberg-Businessweek, Forrester’s Web Strategy, Brand New (an Amazon best-seller) and Advertising Age. Follow Nicholas on Twitter @ADMAVEN.
Other posts by Nick Kinports
In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others.
Tweet In their latest book, Managing Content Marketing, Joe Pulizzi and Robert Rose explain. . . more
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
Tweet Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into. . . more
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
Other posts by Heidi Cohen
Tweet Couples with marital troubles are often told to spice things up in the. . . more
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
Tweet When it comes to content production, you never have to wait too long. . . more
Author: Adam Barber
Adam is a director at Castleford Media, a custom news and content agency based in Sydney, Australia. Castleford is a leading provider of tailored content marketing solutions, supporting our client's web, social media and email campaigns with unique, white label content and expert consultancy. You can follow Castleford on Twitter @castlefordmedia or connect with Adam on Google+.
Other posts by Adam Barber
Tweet Tools are funny things. If you’re familiar with the problem you need to. . . more
Author: Kathy Hanbury
Kathy Hanbury is Founder and Principal at E3 Content Strategy, a consulting firm that integrates content strategy with customer experience. Kathy helps companies identify the opportunities that arise by providing truly great content. Then, she shapes their content and content processes to help them get there. You can find Kathy on Twitter @KathyHanbury.
Other posts by Kathy Hanbury
Tweet Your website content is your personal greeting to potential or existing customers. Think. . . more
Posted in How-To, Web Content | Also tagged How-To
Author: Debbie Williams
As co-founder of SPROUT Content, Debbie Williams is passionate about developing strategic, creative content that eloquently captures the spirit and emotion of brands through words. After more than 10 years of copywriting and creative marketing experience for global beauty brands and consumer goods companies, she now knows that content marketing is what she’s been doing all along. Follow her on Twitter @sproutcontent.
Other posts by Debbie Williams
Tweet Whether you are a content marketing newbie or someone with more experience, you’re. . . more
Posted in Content Distribution, How-To, Localization, Managing the Process, Repurposing Content, Social Media, Understanding Your Audience | Also tagged Analytics, B2B Marketing, Buyer Persona, Content Curation, Content Distribution, Content Marketing Process, Content Measurement, Editorial Calendar, Engaging Content, Facebook, linkedin, Localization, Measurement, Repurpose Content, Social Media
4 Steps for Using Content to Build Your Personal Brand
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.