Tag Archives: Buyer Persona

How to Join the Ranks of Best-in-Class Content Marketers

By Stephanie Tilton | Published: January 24, 2012

What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.

Posted in How-To, Managing the Process, Social Media | Also tagged Buying Cycle, Content Creation, Engagement | 6 Comments

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

Want to Create Content That Pulls Prospects In? Follow These 7 Tips

By Heidi Cohen | Published: January 18, 2012

According to CMI’s recently-released B2B marketing study, marketers’ biggest challenge is in producing the kind of content that engages their prospects. Heidi Cohen shares seven actionable tips for creating content that not only stands out from competing messages and pulls customers in, but also engages and informs them at each phase of the purchase process.

Posted in Creating Content, How-To, Understanding Your Audience | Also tagged Audience, Content Marketing Process, Engaging Content | 11 Comments

Author: Heidi Cohen

Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.

How to Use Content to Engage & Convert New Customers: A Case Study

By Rachel Foster | Published: January 10, 2012

This recent case study shows how Sun Life Financial developed a highly effective content marketing strategy that successfully attracted and converted new customers with engaging content that focused on customer concerns and education, through the creation of an editorial sub-brand, Brighter Life.

Posted in Content Marketing Case Studies, Content Marketing Strategy, How-To, Understanding Your Audience | Also tagged Content Marketing Strategy, Engaging Content | 8 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Cutting the Complexity of Content Marketing

By Jayme Thomason | Published: October 25, 2011

Tweet Several semi-reliable websites credit Leonardo Da Vinci with writing the phrase, “Simplicity is. . . more

Posted in How-To, Managing the Process, Measuring Success, Social Media | Also tagged Analytics, Editorial Calendar, Facebook, Google, Social Media, Twitter | 21 Comments

Author: Jayme Thomason

Jayme is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities. Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content managers who manage multiple projects, clients and teams and are longing for a simpler solution. Follow @jaymethomason on Twitter and @divvyhq or email her at jayme@divvyhq.com.

5 Keys to an Editorial Calendar that Keeps Your Content on Track

By Rachel Foster | Published: October 19, 2011

Tweet If you had the opportunity to attend Content Marketing World, or if you’ve. . . more

Posted in How-To | Also tagged Audience, Blogging, Content Marketing World, Editorial Calendar, Google | 17 Comments

Author: Rachel Foster

Why Marketing Will Fund the Future of Content

By Toby Murdock | Published: September 16, 2011

Tweet The media publishing industry is undergoing tremendous transformation in its transition to digital.. . . more

Posted in Content Distribution, Content Marketing Case Studies, How-To, Understanding Your Audience | Also tagged Audience, case studies, Content Distribution, Content Marketing Strategy, Facebook, Social Media | 6 Comments

Author: Toby Murdock

Toby Murdock is co-founder and CEO of Kapost, which provides a content marketing platform that enables marketers to become publishers and win at the new game of marketing. Kapost customers include L'Oreal, TripAdvisor, and CBS. Toby lives in Boulder, Colorado with his wife and three daughters. Find him on Twitter @tobymurdock / @kapost.

How to Structure Your Web Content to Get Better Conversions

By Brody Dorland | Published: September 12, 2011

Tweet There is no shortage of articles on buyer profiling and personas on the. . . more

Posted in SEO, Web Content | Also tagged Blogging, Sales Funnel, SEO, Web Content | 7 Comments

Author: Brody Dorland

Brody is an online marketing consultant, blogger, podcaster, and co-creator of DivvyHQ, a cloud-based editorial calendar application that helps you manage your content, ideas, editorial teams and production schedules all in one place. Try out the free beta at www.divvyhq.com. Follow Brody on Twitter @brodydorland.

10 Lessons for Creating a Content Factory: Live from Content Marketing World

By David Drickhamer | Published: September 7, 2011

Tweet Building a content factory requires the right attitude in addition to an effective. . . more

Posted in Content Marketing World, Creating Content | Also tagged Blogging, Content Creation, Content Marketing Strategy | 1 Comment

Author: David Drickhamer

David Drickhamer, a business journalist who helps businesses and professional organizations develop thought leadership that supports and builds stronger relationships with clients, customers, employees and investors. You can follow him on Twitter @biznotboring.

5 Questions with Robert Rose on Content Marketing

By Joe Pulizzi | Published: September 6, 2011

Tweet Robert Rose, the Content Marketing Institute’s strategist-in-residence and my co-author of Managing Content Marketing –. . . more

Posted in Content Marketing World, Social Media | Also tagged Brand, Content Marketing Strategy, Content Marketing World, Social Media | Leave a comment

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.