Tag Archives: Case Study

Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

Other posts by Manya Chylinski

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

Other posts by Katie McCaskey

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by Joe Pulizzi

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

Other posts by Thomas Clifford

Author: Katie McCaskey

Katie McCaskey uses content marketing to promote the specialty grocery she co-owns, and teaches her clients how to do the same. She is author of the forthcoming book, "Urban Escapee: How to Ditch the City Commute, Build a Business, and Revitalize Main Street" (2012). Follow her on Twitter @KatieMcCaskey.

Other posts by Katie McCaskey

Author: David Huffman

Dave Huffman is the Content Webmaster for Deaconess Health System in Evansville, Indiana. He is also the author of TheIndieLaunchPad.com where he blogs all things small business, from content marketing to creative strategies. You can follow him at Twitter @davemhuffman.

Other posts by David Huffman

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by Michele Linn

Author: Ann-Christin Lindstedt

Ann-Christin Lindstedt is a Norwegian/American copywriter from Texas living in southern Sweden. As the owner of GlobalReach Copywriting, Ann-Christin blends her Scandinavian heritage and American style to help European businesses create targeted English content marketing and corporate communication. You’ll find her connecting the dots between Europe and the USA on her blog and Twitter at @useglobalreach.

Other posts by Ann-Christin Lindstedt

Author: Brian Massey

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com and Search Engine Land. Follow me on Twitter @bmassey.

Other posts by Brian Massey

Author: Kevin Lund

Kevin Lund is President and Founder of T3 Publishing, a financial content strategy and publishing firm, specializing in bridging the marketing needs of businesses with the information needs of their customers. T3 Publishing is a leader in the content revolution taking place, and Kevin is passionate about helping companies use conversation —written or verbal—as a means for driving behavior. You can follow him on Twitter @optionjockey.

Other posts by Kevin Lund