Tag Archives: Content Creation
Author: Georgy Cohen
Georgy Cohen is founder and principal at Crosstown Digital Communications, a firm committed to helping organizations more effectively tell their stories online. Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. You can follow her on Twitter @radiofreegeorgy.
Other posts by Georgy Cohen
Author: Louis Rix
Louis Rix is the marketing director at Netcars.com. He is an expert in the automotive
sector and online marketing, specifically SEO. Louis has operated Carfinance247.co.uk, an online finance broker/dealer for over 10 years. To connect with Louis follow him on Twitter @netcars or connect with him on LinkedIn.
Other posts by Louis Rix
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
Author: Brendan Cournoyer
Brendan Cournoyer is an editor and marketing associate with OpenView Venture Partners. For more musings on the world of content marketing, SEO and more, you can check out his blog and follow him on Twitter @brencournoyer. For more tips and ideas from the OpenView team, visit the OpenView Labs website.
Other posts by Brendan Cournoyer
Author: Carl Friesen
Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.
Other posts by Carl Friesen
Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message.
Author: Pam Didner
Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.
Pam is also a guest blogger for BtoB Magazine.
Follow her on Twitter @pdidner.
Other posts by Pam Didner
Author: Bernie Thiel
Bernie Thiel is a partner with Alterra Group, a thought leadership marketing firm in Cleveland. In his consulting role, he helps professional services firms develop compelling, high-quality marketing content, including white papers, books, case studies, bylined articles and research reports. His clients include global and boutique management consulting companies, as well as major IT services and solutions providers.
Other posts by Bernie Thiel
Tweet Content marketing supports B2B marketers’ top marketing goals: generating leads, converting qualified leads into. . . more
Author: Heidi Cohen
Heidi Cohen is an actionable marketing expert. As president of Riverside Marketing Strategies, Heidi works with online media companies and e-tailers to increase profitability with innovative marketing programs based on solid analytics. During the course of 20 years, Heidi has obtained deep experience in direct and digital marketing across a broad array of products including soft goods, financials services, entertainment, media entities and crafts-oriented goods. Heidi shares her actionable marketing insights on her blog. Find Heidi Cohen online at Twitter @heidicohen, LinkedIn and Facebook.
Other posts by Heidi Cohen
Author: Chris Baggott
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. After founding ExactTarget in 2001, he went on to co-found Compendium, a business blogging platform with the software, tools, and services that enables companies to create, capture, moderate, and broadcast their message online. In 2009, Invesp dubbed Chris one of the 25 most influential marketers in the world. Follow Chris on Twitter @chrisbaggott.
Other posts by Chris Baggott
7 Ways to Bring Your Community into the Content Creation Process
Simply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.