Tag Archives: Content Ideas

Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game

Tweet How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,”. . .  more

Posted in Content Design, Content Ideas, Creating Content, How-To, Managing the Process | Also tagged , | 15 Comments

Author: Pam Didner

Pam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale. Pam is also a guest blogger for BtoB Magazine. Follow her on Twitter @pdidner.

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Guy Kawasaki on How to Create Enchanting Content: Podcast

Tweet The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female. . .  more

Posted in Content Ideas, How-To, Social Media | Also tagged , , , | 3 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How to Find Content Ideas in Demographic Data

Tweet You’ve probably used demographics or psychographics to identify and understand your customers and. . .  more

Posted in Content Ideas, Creating Content, How-To, Understanding Your Audience | Also tagged , | 3 Comments

Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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5 Content Strategies for Boring Brands

Tweet “If people aren’t talking about you, they’re not talking about you for a. . .  more

Posted in Content Ideas, Creating Content, Developing a Strategy, How-To | Also tagged , , | 10 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

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How to Mine the Press for Content

Tweet When it comes to finding ideas for your marketing content, you can easily. . .  more

Posted in Content Ideas, Creating Content, How-To, Repurposing Content | Also tagged , | 9 Comments

Author: Manya Chylinski

Manya Chylinski is a marketing consultant and writer helping B2B companies create compelling content and share thought leadership and success stories. Founder of Alley424 Communications, Manya has experience in a variety of industries including technology, higher education, financial services, government, and consulting. Read about content marketing and writing on her blog: On Words and Business.

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3 Ways to Ease Customer Wait Times and Build Your Business

Tweet At one time or another, we’ve all been there — stuck in a. . .  more

Posted in Content Ideas, Creating Content, How-To | Also tagged , , | 6 Comments

Author: David Huffman

Dave Huffman is the Content Webmaster for Deaconess Health System in Evansville, Indiana. He is also the author of TheIndieLaunchPad.com where he blogs all things small business, from content marketing to creative strategies. You can follow him at Twitter @davemhuffman.

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Great Content Starts with Great Questions: Tips for Asking the Right Ones

Tweet Over the years, I’ve had many B2B manufacturing clients want to include what. . .  more

Posted in Content Ideas, Creating Content, How-To | Also tagged , | 5 Comments

Author: Dianna Huff

A B2B web marketing expert, Dianna helps B2B companies grow through SEO, marketing writing, and social media. A frequent speaker, Dianna has been quoted in numerous blogs, books, and articles; her client list includes large and small B2B companies across the U.S. Follow her on Twitter @diannahuff. To receive her e-course on creating great B2B marketing content, subscribe to her newsletter, The MarCom Strategist.

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Is Your Best Content “Stuck” Inside Your Company?

Tweet Towards the end of last year, I had the distinct pleasure of talking. . .  more

Posted in Content Ideas, Content Marketing Case Studies, Creating Content, How-To, Repurposing Content | Also tagged , , | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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3 Secrets of Profitable Business Blogging

Tweet It was such a pleasure for us to present “The 3 Cs of. . .  more

Posted in Blogging, Content Ideas, How-To | Also tagged , , | 2 Comments

Author: Lisa Petrilli and Mack Collier

As Chief Executive Officer of C-Level Strategies, Inc., Lisa Petrilli works with clients as an Executive Marketing Strategist, Leadership Consultant and Social Media Concierge. Mack Collier is a Social Media Strategist who advises and trains companies on how to use social media to connect with their customers and grow their businesses. Lisa and Mack can be found on Twitter (@LisaPetrilli @MackCollier) and their websites (www.LisaPetrilli.com, www.MackCollier.com).

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Mobile In B2B: The Invisible Juggernaut

Tweet Mobile is one of those areas in which, annoyingly, B2C is way ahead. . .  more

Posted in Content Ideas, How-To, Mobile | Also tagged , , , , | 1 Comment

Author: Doug Kessler

Doug Kessler is co-founder and creative director of Velocity, the London-based B2B marketing agency. He helps clients tell great stories, then drive those stories into the market using content marketing. Doug wrote Velocity's 'Content Marketing Workbook' and 'The B2B Marketing Manifesto'. You can follow Doug on Twitter at @dougkessler.

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