Tag Archives: Content Mapping

5 Disconnects that Can Derail B2B Content Development

By Stephanie Tilton | Published: June 10, 2010

Tweet There’s plenty of discussion about the lack of alignment between sales and marketing.. . .  more

Posted in Developing a Strategy, eBooks, Getting Started, How-To | Also tagged , , , , , , , | 10 Comments

Author: Stephanie Tilton

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads, and advances the buying cycle. You can follow her on Twitter @StephanieTilton or read more of her posts on Savvy B2B Marketing.

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How to Use Mapping to Develop and Measure Content

By Robert Rose | Published: June 7, 2010

Tweet In last week’s post, I walked you through how to map your content. . .  more

Posted in Developing a Strategy, How-To | Also tagged , , , , , , | 4 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

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