Tag Archives: Content Measurement
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.
Author: Pelin Thorogood and Erik Bratt
Erik Bratt is a B2B marketing and content strategist. A former journalist, he has helped both pioneering start-ups and major technology brands navigate the emerging digital and social landscape. He also serves as VP of Marketing at Tealium. Pelin Thorogood is a new media marketer and entrepreneur, and was recently named one of the 20 Women to Watch in sales lead management. Pelin also serves as an Executive-in-Residence for Cornell's Johnson Graduate School of Management.
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Author: Clare McDermott
Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.
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Tweet In a packed room at Content Marketing World, Arnie Kuenn (CEO, Vertical Measures),. . . more
Posted in Content Marketing World, Creating Content, How-To | Also tagged Audience, Blogging, Content Creation, Content Marketing Strategy, Editorial Calendar, Facebook, Google, linkedin, Social Media, Twitter, Website
Author: Clare McDermott
Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.
Other posts by Clare McDermott
Tweet Whether you are a content marketing newbie or someone with more experience, you’re. . . more
Posted in Content Distribution, How-To, Localization, Managing the Process, Repurposing Content, Social Media, Understanding Your Audience | Also tagged Analytics, B2B Marketing, Branding, Buyer Persona, Content Curation, Content Distribution, Content Marketing Process, Editorial Calendar, Engaging Content, Facebook, linkedin, Localization, Measurement, Repurpose Content, Social Media
Author: Scott Frangos
Scott Frangos (see ScottGooglePlus.info), is a career MarCom professional providing custom CMS development with WordPress, site Optimization for Visitor Behavior, and New Media Consulting. Catch an upcoming WordPress 201 Workshop he's teaching at Langley Center for New Media. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. He serves as Developer and Optimizer for CMI, and works on a variety of related projects as Chief Optimizer and Strategist at WebFadds.com. Link up with Scott at ScottLinkedIn.com.
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Author: Scott Frangos
Scott Frangos (see ScottGooglePlus.info), is a career MarCom professional providing custom CMS development with WordPress, site Optimization for Visitor Behavior, and New Media Consulting. Catch an upcoming WordPress 201 Workshop he's teaching at Langley Center for New Media. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. He serves as Developer and Optimizer for CMI, and works on a variety of related projects as Chief Optimizer and Strategist at WebFadds.com. Link up with Scott at ScottLinkedIn.com.
Other posts by Scott Frangos
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
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Author: Keith Wiegold
Keith Wiegold is Chief Content Evangelist of Nutlug, a content marketing consultancy. He has created C.A.R.E ™, a proprietary strategic framework for Customer Acquisition and Retention through Engagement, as well as N-Gauge Level™, an engagement measurement system. Along with his position as adjunct professor at Northwestern University’s Medill School, Department of Integrated Marketing Communications, Keith has worked for several of the leading and pioneering agencies in custom content, nationally and globally. Follow him on Twitter @ContentKeith.
Other posts by Keith Wiegold
A New Breed? 7 Roles of the Content Marketing “Engineer”
The demands of the new breed of the socially savvy-buyer are not only forcing the evolution of the content marketing practice, but the marketing practitioners as well. Thus, a new breed of marketer is emerging: the content marketing “engineer.” Here are seven areas of expertise this new breed of content marketer must master to fulfill the brave, expanding new world of content marketing engineering.