Tag Archives: Content Strategy
Author: Carl Friesen
Carl Friesen uses his background in journalism to dig for “the story” to develop content that will show his clients in their best possible light. Many of his clients are business professionals who need to show their expertise to people in their market. Carl is Principal of Global Reach Communications, based in the Toronto, Canada area. You can follow him on Twitter @CarlFriesen.
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Author: Bernie Thiel
Bernie Thiel is a partner with Alterra Group, a thought leadership marketing firm in Cleveland. In his consulting role, he helps professional services firms develop compelling, high-quality marketing content, including white papers, books, case studies, bylined articles and research reports. His clients include global and boutique management consulting companies, as well as major IT services and solutions providers.
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Tweet Chances are if you are reading the CMI blog, you are already executing. . . more
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
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Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
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Author: Ben Finklea
Ben Finklea is CEO and Founder of Volacci, a search marketing firm that combines SEO, PPC, and Conversion Analysis to optimize websites for superior search performance and profitability.
You can follow him on Twitter @BenFinklea.
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Author: Kathy Hanbury
Kathy Hanbury is Founder and Principal at E3 Content Strategy, a consulting firm that integrates content strategy with customer experience. Kathy helps companies identify the opportunities that arise by providing truly great content. Then, she shapes their content and content processes to help them get there. You can find Kathy on Twitter @KathyHanbury.
Other posts by Kathy Hanbury
Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
Other posts by Patricia Redsicker
Author: Kathy Hanbury
Kathy Hanbury is Founder and Principal at E3 Content Strategy, a consulting firm that integrates content strategy with customer experience. Kathy helps companies identify the opportunities that arise by providing truly great content. Then, she shapes their content and content processes to help them get there. You can find Kathy on Twitter @KathyHanbury.
Other posts by Kathy Hanbury
How to Create Compelling Content Using Fear and Desire
Creating content that persuades the reader to take a desired action — while avoiding the direct “call to action” sales pitch — can be challenging. Here, Carl Friesen shows how to instill fear and/or desire through your content to compel the reader to take a specific action, be it signing up for your newsletter or following you on Twitter.