Tag Archives: Getting Started

How Free Content Can Quickly Grow Your Business: Interview with Michael Stelzner

Tweet Has your business been sluggish for some time? Are you worried that you’re. . .  more

Posted in Content Marketing Case Studies, Getting Started, How-To | Also tagged | 12 Comments

Author: Patricia Redsicker

Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.

Other posts by

5 Things You Need to Know about Content Strategy

Tweet There’s been a ton of great discussion about content activities, methodologies and deliverables.. . .  more

Posted in Developing a Strategy, Getting Started, How-To | Also tagged | 11 Comments

Author: Kathy Hanbury

Kathy Hanbury is Founder and Principal at E3 Content Strategy, a consulting firm that integrates content strategy with customer experience. Kathy helps companies identify the opportunities that arise by providing truly great content. Then, she shapes their content and content processes to help them get there. You can find Kathy on Twitter @KathyHanbury.

Other posts by

The 3 Big Myths of B2B Content Marketing

Tweet Content marketing is hot right now. According to the B2B Content Marketing: 2010. . .  more

Posted in Developing a Strategy, Getting Started, How-To, Social Media | Tagged | 34 Comments

Author: Rachel Foster

Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to increase their online conversion rates, shorten their sales cycles and fill their events. You can connect with Rachel on LinkedIn, follow her on Twitter @CopywriterTO or check out her B2B marketing blog and resources at www.copywritertoronto.com.

Other posts by

The Role of Personality, the Underdog and Superpowers in Effective Social Media Marketing

Tweet Your company has set up the Twitter profiles, added a blog to the. . .  more

Posted in Getting Started, How-To, Social Media | Also tagged , | 12 Comments

Author: Jenny Lemmons Magic

Jenny Lemmons Magic is the founder of Better Way To Say It, a content marketing firm specializing in helping businesses and non-profits find their voice and get attention. Her communication and community-building skills help her forge bridges between companies and their customers, among members of marketing teams, and on the boards of the organizations with which she volunteers. You can follow her on Twitter @jennyLmagic.

Other posts by

How To Be a Successful Content Marketing Client

Tweet The first advertising agency is credited to George Reynell, who started what became. . .  more

Posted in Getting Started, How-To | Also tagged , | 1 Comment

Author: Russell Sparkman

Russell Sparkman has 25 years of experience in visual communications (photography, video), the last 10 of which have been as the head of Fusionspark Media. Fusionspark Media specializes in content strategy, content marketing and content production across multiple platforms for B2B, B2C, non-profits and government clients. Fusionspark Media is based in Langley, WA, north of Seattle. You can follow Russell on Twitter @fusionspark and see him speak at Content Marketing World.

Other posts by

Content Marketing in Action: 13 Examples to Get You Inspired

Tweet In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in. . .  more

Posted in Content Marketing Examples, Creating Content, Getting Started | Also tagged , | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by

How to Measure and Present the Effectiveness of Your Content Marketing Program

Tweet In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in. . .  more

Posted in Getting Started, How-To, Measuring Success | Also tagged , , , , , | Leave a comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by

How to Use Micro-Content in Your Marketing Strategy

Tweet Are you interested in content marketing but are starved for time and resources?. . .  more

Posted in Creating Content, Getting Started, How-To | Also tagged , , , , , , | 7 Comments

Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

Other posts by

How to Get Started in Content Marketing

Tweet In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in. . .  more

Posted in Getting Started, How-To | Also tagged , , , , | Leave a comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

Other posts by

How to Keep Your Content in the Zone

Tweet How serious is your brand? I know, I know. All brands are serious. . .  more

Posted in Getting Started, How-To | Also tagged , , , | 4 Comments

Author: John Bottom

After River Phoenix's dad, the second most significant John Bottom on the web. (check it out if you don't believe me.) That's not counting John Bottom, the insolvency lawyer in British Columbia. Or John Bottom of Lincoln who, according to judicial records, was indicted in 1767 for the theft of 32 pounds weight of raisins. We're a distinguished bunch, we Bottoms, and I just happen to be the side of the family that works in B2B marketing. I do it because I like it and have been fairly successful in helping clients plan and implement content marketing strategies that brings them results. And it pays better than stealing raisins. You can follow me on Twitter @basebot.

Other posts by