Tag Archives: How-To
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.
Author: Amanda Maksymiw
Amanda Maksymiw works for OpenView Venture Partners, an expansion stage venture capital fund based in Boston, with a focus on high-growth software, internet, and technology-enabled companies and a sponsor of the Content Marketing Institute. Amanda is a part of the OpenView Labs team in which she supports the portfolio on implementing content marketing strategies. She can be contacted through her blog, The Open Marketer and @amandamaks on Twitter.
Other posts by Amanda Maksymiw
Author: Rick Allen
Rick Allen is the principal of ePublish Media LLC, a content strategy consultancy based in Boston, MA. He is also the co-founder of Meet Content, an online resource dedicated to higher education content strategy. Rick writes and speaks on a "content first" approach to the web in support of marketing, communications, and on-brand user experience. You can catch Rick on Twitter at @epublishmedia.
Other posts by Rick Allen
Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference.
Posted in Content Marketing World, How-To | Also tagged Blogging, chief content officer, Content Marketing Strategy, Facebook, linkedin, Newsletter, Podcasting, Twitter, Video, Webinar
Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
Other posts by Patricia Redsicker
Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
Other posts by Nate Riggs
Author: Nate Riggs
Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.
Other posts by Nate Riggs
Author: Patricia Redsicker
Patricia Redsicker is owner and principal at WordView Editing a copywriting and social media consultancy in the Baltimore area. Patricia works with entrepreneurs to help them create and publish compelling content that attracts and retains customers. She has over fifteen years of corporate experience working with Price Waterhouse, Ernst & Young, SmithKline Beecham, SAP and Chase Manhattan Mortgage Group and others. You may follow her on Twitter at @predsicker.
Other posts by Patricia Redsicker
Author: Ahava Leibtag
Based in the Washington, D.C. metropolitan area, Ahava Leibtag is a Web content strategist and writer. She leads AHA Media Group, a Web and content consulting firm and authors the blog Online it ALL Matters. She thinks 60 words is way too few to communicate why she’s interesting. You can connect with Ahava on Twitter at @ahaval.
Other posts by Ahava Leibtag
Author: Thomas Clifford
Thomas Clifford is a B2B content marketing writer and copywriter.
His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy.
Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies.
Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer.
Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com.
You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies.
His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.
Other posts by Thomas Clifford
4 Steps for Using Content to Build Your Personal Brand
Personal branding was definitely a big trend in 2011, and OpenView Venture Partners’ Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.