Tag Archives: Repurpose Content

Developing Your Content Marketing Mindset

By Arnie Kuenn | Published: August 24, 2011

Tweet Though it’s been said many times before, it’s worth repeating: If you have. . . more

Posted in Getting Started, How-To, Repurposing Content | Also tagged Blogging, Content Planning, Facebook, Video | 1 Comment

Author: Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures, an agency specializing in providing strategic search, social and content marketing services. He is the author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon. You can also find Arnie on Twitter: @ArnieK.

The ABCs of Working with a Graphic Designer (for the First Time)

By Thomas Clifford | Published: July 13, 2011

Tweet If you’ve never worked with a graphic designer before, you might wonder where. . . more

Posted in Content Design, How-To | Also tagged Content Design | 31 Comments

Author: Thomas Clifford

Thomas Clifford is a B2B content marketing writer and copywriter. His approach to communicating messages is conversational, informational and helpful—with just a sprinkling of sales copy. Tom specializes in helpful "how-to" articles, landing pages, sales pages, special reports ("buzz pieces") and B2B case studies. Unlike most content writers, Tom has 25 years under his belt as an award-winning B2B filmmaker and interviewer. He's produced over 500 marketing and branding films (and interviewed more than 1,500 people) as a documentary producer. Tom is featured in the book “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business." He has also written dozens of articles as an “Expert Blogger” for FastCompany.com. You can follow Tom on Twitter at @ThomasClifford. His blog, "Humanizing Business Communications," is packed with new media business communication tips and writing strategies. His eBook "5 (Ridiculously Simple) Ways to Write Faster, Better, Easier" is free to new subscribers.

50 Questions Answered About Content Marketing

By Michele Linn | Published: May 13, 2011

Tweet Whether you are a content marketing newbie or someone with more experience, you’re. . . more

Posted in Content Distribution, How-To, Localization, Managing the Process, Repurposing Content, Social Media, Understanding Your Audience | Also tagged Analytics, B2B Marketing, Branding, Buyer Persona, Content Curation, Content Distribution, Content Marketing Process, Content Measurement, Editorial Calendar, Engaging Content, Facebook, linkedin, Localization, Measurement, Social Media | 6 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.