Tag Archives: Sales Funnel

How to Structure Your Web Content to Get Better Conversions

By Brody Dorland | Published: September 12, 2011

Tweet There is no shortage of articles on buyer profiling and personas on the. . . more

Posted in SEO, Web Content | Also tagged Blogging, Buyer Persona, SEO, Web Content | 7 Comments

Author: Brody Dorland

Brody is an online marketing consultant, blogger, podcaster, and co-creator of DivvyHQ, a cloud-based editorial calendar application that helps you manage your content, ideas, editorial teams and production schedules all in one place. Try out the free beta at www.divvyhq.com. Follow Brody on Twitter @brodydorland.

5 Tips for Creating Content that Matters

By Darryl Praill | Published: August 23, 2011

Tweet Recently my firm had the opportunity to do a joint webinar with Robert. . . more

Posted in Creating Content, How-To, Podcasts, Social Media, Understanding Your Audience, Webinars, White Papers | Also tagged Audience, Blogging, Buyer Persona, Content Creation, Facebook, linkedin, Podcast, Social Media, Video, Webinar, White paper, YouTube | 4 Comments

Author: Darryl Praill

Darryl Praill is a new breed of marketer, recognizing the fusion of strategy, behavioral science, social networking, traditional outreach and guerrilla tactics. Having raised over $70 million in funding, been voted a Forty Under 40 recipient, taken companies through mergers, acquisitions, and public offerings, Darryl understands the challenges marketers face. He is the chief protagonist at My Lead Agency. Follow him on Twitter @myleadagency.

How to Develop the Strategic Pillars to Hold Up Your Content Strategy

By Chris Moritz | Published: October 1, 2010

Tweet Congratulations – you’ve diligently completed the Discovery phase of your content strategy with. . . more

Posted in Developing a Strategy, How-To | Also tagged Blogging, Buyer Persona, Content Strategy, Google, How-To, Social Media, Videos | 11 Comments

Author: Chris Moritz

Chris Moritz is the Digital Content Strategy Manager at C-E, a major Metro Detroit ad agency, serving as a senior digital strategist and liaison between its Digital and Publishing teams. He helps clients embrace their role as publishers of compelling, relevant, and persuasive content. His work leverages the best of his experience with web design and development, information architecture, and user experience design. You can follow him on Twitter @chrismoritz.

The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do

By Jennifer Watson | Published: September 20, 2010

Tweet We content marketers take a lot of pride in writing material that engages,. . . more

Posted in How-To, Web Content | Also tagged Buyer Persona, Buying Cycle, case studies, Content Creation, Content Marketing Process, eBook, Getting Internal Help, How-To, Webinar | 3 Comments

Author: Jennifer Watson

As a writer, product developer and marketing director in healthcare and HR services for close to 20 years, Jennifer Watson only recently realized that what she’s been doing is called “content marketing.” She founded Context Communications to help B2B professional services firms have clear, compelling, intelligent conversations with their employees and markets using content marketing strategies.

The Anatomy of a Great Web Persona

By Brian Massey | Published: August 30, 2010

Tweet Melanie is your market research with an attitude, your analytics in a skirt.. . . more

Posted in How-To, Understanding Your Audience | Also tagged B2B Marketing, B2C Marketing, Buyer Persona, Content Marketing Team, Editorial Calendar, Social Media, Web Content | 4 Comments

Author: Brian Massey

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com and Search Engine Land. Follow me on Twitter @bmassey.

4 Quick Tips for Increasing Your Content Marketing Budget

By Robert Rose | Published: July 12, 2010

Tweet There’s a great quote that I love that says, “Budgeting is just a. . . more

Posted in How-To | Also tagged Blogging, content marketing budget, Content Marketing Process, Content Marketing Strategy, SEO | 2 Comments

Author: Robert Rose

As the Founder and Chief Troublemaker at Big Blue Moose, Robert Rose provides consulting, leadership and technology with a focus on helping brands leverage the Web for increased revenue, visibility and success. In addition to the Content Marketing Institute, Robert is a contributor to the online magazine iMedia Connection and the co-author of the upcoming book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Follow him on Twitter @Robert_Rose.

How to Develop Content Based on A Need Stage

By Anthony Power | Published: June 25, 2010

Tweet There has been lots of good discussion about the role of content and. . . more

Posted in How-To, Understanding Your Audience | Also tagged B2B Marketing, Buying Cycle, Content Strategy, How-To, White Papers | 10 Comments

Author: Anthony Power

Anthony Power is a principal in Flyiron, a marketing services firm geared to helping educational institutions and B2B technology firms develop solutions that help prospects choose one solution over another. Follow him on Twitter @apowerpoint, his blog at Power Points and on LinkedIn.