Tag Archives: Sample

Mastering 3 Styles of Blog Lists for More Effective Content Marketing

Tweet As a CMI reader, you probably don’t need to be sold on the. . .  more

Posted in Blogging, Content Marketing Examples, Content Marketing Tools, Creating Content, How-To, Managing the Process | Also tagged , , , | 3 Comments

Author: Nate Riggs

Nate Riggs leads content marketing, online marketing and social media strategy at Bob Evans Farms. He is a proud dad and lucky husband who enjoys music, photography and distance racing. Nate also blogs about business strategy, communications, parenting and life in Columbus, Ohio at NateRiggs.com. You can follow him on Twitter @nateriggs.

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Using eNewsletters in Your Content Marketing? Ideas for the New Year

Tweet Continuing our series on content marketing examples, we head next to eNewsletters. They. . .  more

Posted in Content Marketing Examples, Email Newsletters | Also tagged | 2 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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Content Marketing “Show and Tell”: How One Company Diversifies Content for Utility

Tweet How do you prefer to get information? Do you learn best by reading,. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, Creating Content, How-To, Repurposing Content | Also tagged , , , | Leave a comment

Author: Ann-Christin Lindstedt

Ann-Christin Lindstedt is a Norwegian/American copywriter from Texas living in southern Sweden. As the owner of GlobalReach Copywriting, Ann-Christin blends her Scandinavian heritage and American style to help European businesses create targeted English content marketing and corporate communication. You’ll find her connecting the dots between Europe and the USA on her blog and Twitter at @useglobalreach.

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Content Marketing in Action: 13 Examples to Get You Inspired

Tweet In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in. . .  more

Posted in Content Marketing Examples, Creating Content, Getting Started | Also tagged , | 1 Comment

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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13 Examples of Content that Engages

Tweet With the help of our CMI contributors, we’re tackling how to make content. . .  more

Posted in Content Marketing Examples, Creating Content | Also tagged , , , , | 4 Comments

Author: Michele Linn

Michele is the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her on Twitter at @michelelinn or read more of her posts on Savvy B2B Marketing.

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5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

Tweet How important is video to your content marketing strategy? If you guessed “Very,”. . .  more

Posted in Content Marketing Examples, How-To, Video | Also tagged , , , , , , , , | 2 Comments

Author: Wally Koval

Wally Koval serves as a Marketing “Swiss Army Knife” of sorts at American Business Media (ABM), a global B-to-B Media Association. Among the many "hats" he wears, he is responsible for “Outside The Cube”, a monthly video program which explores topical industry issues from a ‘Millennial’ vantage point. Wally is also heavily involved with Business Development and the Social Media presence of ABM. You can follow Wally on Twitter @wallykoval or catch the latest episode of his "Cube" on YouTube.

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6 Ideas B2B Content Marketers Can Take from Professional Journalists

Tweet Like it or not, the ranks of traditional print journalists are shrinking at. . .  more

Posted in Content Marketing Examples, How-To | Also tagged , , , , , , , | 12 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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How to Use Your Content to Find New Business Opportunities

Tweet Remember when Hamlet said, “The play’s the thing…?” He had just come to. . .  more

Posted in Content Marketing Case Studies, Content Marketing Examples, eBooks, How-To | Also tagged , , | 9 Comments

Author: Lisa Petrilli

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the global To Be a Woman platform, and Chief Relationship Officer for CEO Connection. She is passionate about cultivating visionary leadership. Lisa is also the author of, “The Introvert’s Guide to Success in Business and Leadership,” an Amazon Best-Selling eBook and “Hot New Release” on its launch day. The eBook is featured at Huffington Post, is available at www.TheIntrovertsGuide.net, and inspired her Harvard Business Review article, “An Introvert’s Guide to Networking.” She blogs about leadership at her own Visionary Leadership Blog, for the Lead Change Group, and her blog posts are syndicated at Lead Digital, Business to Consumer, and Alltop. Lisa is also Co-Founder and Co-Leader of Leadership Chat, www.LeadershipChat.net, a Twitter chat held every Tuesday evening that is attended by leaders from around the globe and is on pace to drive 500 million online impressions annually. She is a consultant, blogger and advisor at Content Marketing Institute, can be found on Twitter as @LisaPetrilli, and may be reached at Lisa@CLevelStrategies.com.

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How to Use Information Design to Improve Content Marketing

Tweet You have developed a content marketing strategy and assembled your subject-matter experts to. . .  more

Posted in Content Design, Content Marketing Examples, Email Newsletters, How-To | Also tagged , , | 2 Comments

Author: Clare McDermott

Clare McDermott founded SoloPortfolio in 2007 on the premise that professional service firms need support from marketers with financial and operational work experience. Clare holds an MBA in Marketing and Finance from the F.W. Olin Graduate School of Business at Babson College and an MA in American Literature from Washington University. She is passionate about writing, design, cycling, and virtual entrepreneurship. You can find her blogging about content marketing for professional service firms at Studious or follow her @soloportfolio.

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