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CHIEF CONTENT OFFICER

Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.

CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers. The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations. 

View the archives or the current issue:

• Robert Rose talks about the dangers of over-focusing on metrics
• Arnie Kuenn explains the basic building blocks of an intelligence measurement program
• When to DIY video, and when to call in the professionals
• Pam Didner talks about some exciting content projects at Intel
• Tech Tools: Social influencers share their tech secrets
• The latest on interactive white papers
• Pop-up Pub: Long Shot Magazine
• The gamification of content, Qwiki.com and other need-to-know snippets
• Content Ops: How to personalize your content
• Inspiration from the Magnum Opus Awards

View the current issues:

• North American edition
• Australian edition
• European edition
• Spanish edition