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Chief Content Officer Current Issue:
Expert Predictions for Content Marketing 2015
Content experts weigh in on what’s ahead. Consider this fair warning. >> More
Will Universities Evolve?
Careers in marketing—particularly digital media, content marketing and analytics—are growing. Why aren't Universities? >> More
Content Curation
A poorly understood content marketing tactic could be your most powerful community-building tool >> More
Chief Content Officer (CCO) is the quarterly print and digital magazine offered by the Content Marketing Institute.
CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers. The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.
Recent Highlights
(Or Lessons from My Big Fat Content Marketing Project)
Cracking the code to reaching the C-Suite
Reorganize content and calls to action for superior conversion.
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Two Cool Tools to Help Brands Extend Marketing Reach
Two technology start-ups are aiming to make the connection easier.
Video: Why is B-Roll So Valuable?
A video producer shares tips.
Fab 15
The very best content marketing projects in 2011.