• Author: Brian Massey

    Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist for ClickZ.com and Search Engine Land. You can follow him on Twitter at @bmassey.

    Other posts by Brian Massey

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5 Comments

  1. Posted July 26, 2010 at 1:53 PM | Permalink | Edit

    Great advice Brian. I've been looking to do something like this, so your post is quite timely. Thanks.

    Jon Thomas
    http://www.twitter.com/Story_Jon

  2. Posted July 26, 2010 at 5:40 PM | Permalink | Edit

    Jon, Glad the article was helpful. I took a quick look at your blog (http://www.postadvertising.com/) and you've already got a stream of very relevant content that would support a twice-monthly newsletter, if not weekly. I love your writing style and think it would lend itself very well to email.

    Thanks for the comment.

    Brian Massey
    http://ConversionScientist.com

  3. Posted July 26, 2010 at 11:30 PM | Permalink | Edit

    Hi Brian,

    I wish I had this column last week when I was working through this very project. I'm so glad to read your advice and have picked up a few extra tips, especially on inviting subscribers. I worried about frequency but am glad to see your advice that more is better.

    One indicator I had that it was time to institute an email newsletter of my blog was readers asking for an email delivery of my posts. It didn't click with me right away. While on vacation I realised I wasn't surfing at all but I was still checking my email. It was a light bulb moment for me.

    I've included a blog by email example in my current post, too.

    Sarah

  4. Posted July 27, 2010 at 3:47 AM | Permalink | Edit

    As a writer, you have a leg up on creating emails (blog posts) that are interesting, entertaining and relevant. BTW, If you didn't ask for an Address, title and organisation in your form, you'd get more subscribers. http://www.globalcopywriting.com/subscribe/

    Brian
    http://ConversionScientist.com

  5. Posted July 27, 2010 at 4:14 AM | Permalink | Edit

    Right you are, Brian. I fixed that problem in a West Australian minute. (5 WA minutes = 1 NY minute.) That's another good reminder we all need to trawl our own sites on a regular basis. Thanks.

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