Events

WEBINARS

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marketers.

Content Marketing Two-Step: Scaling Editorial Calendars and Multiple Channels to Maximize Results
Date: February 22, 2012 | Time: 1 pm EST/10 am PDT

Regardless if you are a large or small brand, keeping your target audience constantly engaged with relevant topics and engaging content is critical to the success of any content marketing strategy. This free webinar will look at how Intel scales its editorial calendar in an effort to maximize the impact of its content marketing initiatives.  Participants will take away a number of actionable items applicable for any-sized brand.  The webinar will also cover multiple virtual delivery methods to meet customers and prospects wherever they are online.



Speakers:

  • Joe Pulizzi, Founder, Content Marketing Institute
  • Pam Didner, Global Integrated Marketing Manager, Intel Corporation
  • Mark Bornstein, Senior Marketing Content Manager, ON24
How to Develop a Scalable Social Business Program for Today’s Business
On Demand

There are more than 800 million active users on Facebook, and Twitter isn’t far behind. With so many people plugged into social media, it is imperative that companies take advantage of this communication outlet.

Join Jeremiah Owyang, partner of customer strategy at Altimeter Group, as he presents the latest trends and strategies for how corporations can successfully adopt social business both internally and externally. Attend this interactive webinar to learn:

  • Social data and statistics from Altimeter’s latest research
  • Real world case studies from leading corporations
  • Steps to apply the social insights quickly and easily
  • And more…

Speakers:

  • Jeremiah Owyang, Partner of Customer Strategy at Altimeter Group
Content Marketing for Real Marketers
On Demand

With 60% of marketers planning to increase content spend next year*, what types of content are going to maximize success? From which companies are you going to learn? While content marketing is certainly on the rise, much of the discussion still enters on the theoretical “Content builds trust!” or the rote “Be part of the conversation”. This session is for those with a practical persuasion. In it, a practitioner, Joe Chernov, VP of content marketing for Eloqua, will conduct an “un-webinar” with Altimeter digital analyst, and author of Content Marketing: Think Like a Publisher, Rebecca Lieb. The unscripted, unrehearsed session will consist of Chernov interviewing Lieb about her new book and what lessons real marketers can begin applying to their programs in 2012.

*Source: MarketingProfs/Content Marketing Institute
A Roadmap for Managing the Webinar Life Cycle
On Demand

Get a roadmap for the webinar life cycle and learn how to:

  • A proven methodology for planning and delivering engaging webinars
  • Pointers for audience recruitment, content development and speaker coaching
  • Recommendations on how to track and measure your success across the webinar life cycle
  • Post-event follow-up techniques

Speakers:

  • Mike Agron, Principal, WebAttract
  • Joe Pulizzi, Founder and Executive Director, Content Marketing Institute