By Julia McCoy published March 27, 2015

9 Free Analytic Tools to Measure Your Content Effectiveness

Analyzing the impact of your content doesn’t have to be costly. These nine tools allow you to evaluate how well your content contributes to your content marketing goals, and to identify what needs to be adjusted for better results. Continue reading

By Pamela Muldoon published March 26, 2015

Jesse Desjardins Tells How His SlideShare Posts Got Him Fired and Hired

In this episode of The Pivot, Todd Wheatland sits down with Jesse Desjardins to find out how the Canadian became the Head of Social Media for Tourism Australia and how SlideShare has led to his firing, hiring, and even a trip to SXSW. Continue reading

By Dr. Andrew Bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice. Continue reading

By Joe Pulizzi published March 25, 2015

Research: Technology Marketers Align Around Lead Gen

Of all marketer segments studied, technology marketers are the most focused on lead generation as a goal for content marketing. Read the latest insight from our B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends. Continue reading

By Pamela Muldoon published March 24, 2015

From Heavy Metal to LinkedIn: Jason Miller Slays B2B Marketing

Host Pamela Muldoon talks with a former heavy metal musician who has found success in B2B marketing. LinkedIn’s Jason Miller and his new book bring a rockin’ view on social and content marketing to share what’s new, now, and next. Continue reading

By Jeff Fagel published March 24, 2015

3 Ways to Create Action-Oriented Content Marketing [Examples]

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing. Continue reading

By Neil Patel published March 23, 2015

5 Engagement-Driven Elements You Should Add to Every Blog Post

Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. It’s one area that’s more art than science. Here are five things to consider adding to every blog post to increase engagement. Continue reading

By Jessica Lee published March 22, 2015

A Step-by-Step Guide to Becoming a Brand Publisher

The New York Times didn’t become successful without having solid processes and structures to create relevant, repeatable, scalable content. Brand publishers need to do the same. Start with these steps for effective brand publishing. Continue reading

By Joe Pulizzi published March 21, 2015

This Week in Content Marketing: Starbucks Announces Next Move as Media Company

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing “campaign” with Wired. Raves include a new formula to measure content marketing. Continue reading

By Rachel Foster published March 20, 2015

10 Habits of Highly Effective B2B Content Marketers

Only 38% of B2B marketers say their content marketing is effective. So what are those people doing right? Here are 10 of them who share what habits help them stay on top and make the most of their brand’s content investment. Continue reading