Content Marketing Institute

• Wendy Marx

  Great post, Joe, and look forward to downloading and digesting your report. Very interesting finding that marketers have the most confidence in good, tried and true in-person events. Assume that’s because the results are so tangible — right in front of you so to speak. It looks like we B2B marketers have our work cut out for us. Thanks for providing a great road map!

• http://twitter.com/Ashleyvinil Ashley Chris Vinil

  hey – great report. planning to get your book too…thanks

• Amy

  Joe, this is phenomenal. Thanks for the information and free report. This is a shocking and exciting statistic to me, 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. We, at TwentySix2 Marketing (www.twentysix2.com) will definitely leverage the findings. Great work!

• Doug Kessler – B2B Velocity

  Fantastic piece of work and a real service to the whole B2B industry. Thanks!

• http://blog.junta42.com Joe Pulizzi

  Thanks Doug…really appreciate the input

• http://blog.junta42.com Joe Pulizzi

  Thanks Gang…yes, I like the fact that B2B marketers are investing in content marketing. They, of course, are also experimenting (hence the confidence graph). Much room for improvement, but we are making major progress here as marketers become media companies. Keep spreading the love!

• http://twitter.com/designdamage Eric Tsai

  Thanks Joe! You’re spot on with content marketing, always a pleasure to read your stuff, great value!

• http://blog.junta42.com Joe Pulizzi

  Thanks for being a strong supporter Eric!

• http://www.onesource.com/ Christie

  Like many before me have said, this is a great post about b2b marketing! I’m new to the game…but this is definitely a very useful resource. I can’t wait to read more blogs from you, keep up the good work!

• http://blog.junta42.com Joe Pulizzi

  Thanks Christie…we are working hard to do more research and posts like this one.

• Gabz80

  joe,

  thanks for this great report… let me know if you need any info on the Middle East.

• http://nicwindley.co.uk/ Nic Windley | Biz Dev Strategy

  Just stumbled across this, great guide.

• http://twitter.com/pathfindernig Yinka Olaito

  Thanks for sharing this. Quite informative.

• http://www.matizmo.co.uk Jake Coventry

  Nice article. Really interesting stats, in particular – “…Nine in 10 organizations market with content, with marketers using eight content tactics on average. The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%).”

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• Anonymous

  Hi Joe, I stumbled upon this quite recently – great study. But what surprised me is that companies continue to rate blogging activities way down the list – after event marketing, newsletters and case studies. Do you see that trend changing any time soon, where blogging will become one of the top 3 content marketing strategy?
  I was also wondering if creating content regularly is part of the content marketing challenge marketers face.

  Thanks again for sharing this,
  Revathi

• http://blog.junta42.com Joe Pulizzi

  Hi Revathi…Yes, blogging is moving up the list. The last time we looked at it two years ago, that number was 28%, a pretty solid growth rate. You have to remember, event marketing, newsletters and case studies have been part of the marketing tactical suite for decades, sometimes longer, so it’s only a matter of time. I do believe in the next few years it will make the top three because it’s the easiest way for brands to publish consistent content.

  Thanks
  Joe

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• http://anyessays.com/ Essay writing

  Very informative. It’s really exciting statistic to me! Thank you for this great post!

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• http://anyessays.com/ essay writing service

  Hi, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work!

• http://dissertation-service.co.uk/ buy dissertation

  Very informative, thank you Joe.

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• Timothy Mouton

  Hello Joe, great blog post! Read it after I finished the new survey… Biggest challenge still remains  producing enough content and finding budget and time to produce that content I guess… Looking forward to the new results. Keep up the good work!

• http://blog.junta42.com Joe Pulizzi

  Thanks Timothy…the new results are looking fantastic.  Will keep you posted.

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• Dave

  Hi Joe,
  I’m glad I ran into your activities, though too late to join your conference next week.
  I hope it goes well for you. I like how you are approaching the space and hope to meet
  down the road.
  Regards,
  Dave Toole
  CEO
  MEDIAmobz

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• http://twitter.com/brs21 Brandon Smith

  I wonder closely these Confident Gaps are correlated with the herd mentality that’s so prevalent in marketing (of all forms) these days… (i.e. we’ll do it b/c we heard it at a conference)

• http://blog.junta42.com Joe Pulizzi

  Thanks Brandon…yes, I think a lot is experimentation today.  I don’t necessarily think that is a problem (for now), but to most companies really thinking like a publisher is a new activity.

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• Tatiana Svec

  I wonder where I might find research showing content consumption trends from the business buyer’s (not marketer’s) perspective. Any suggestions?

• Anonymous

  nice

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