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Content Marketing Playbook 2011 – 42 Ways to Connect with Customers [free eBook]

By Joe Pulizzi | Published: August 10, 2011

After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.

What is the Content Marketing Playbook?

This year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community. The top 10 include:

Blog
Enewsletter
White Paper
Article
eBook
Case Study
Testimonials
Microblogging (i.e., Twitter)
Webinar/Webcast
Video

New for 2011

This year’s Playbook includes five brand new tactics added from the community, including:

Infographics
Online Survey Research Project
Discussion Forum
iPad Application
Multimedia Content Platform

How about Case Studies?

In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).

Download the eBook [for FREE with NO subscription form] or view the slideshare below.

2011 CMI Content Marketing Playbook

View more presentations from Content Marketing Institute

This entry was posted in Content Marketing Case Studies, eBooks, How-To and tagged content marketing, Content Marketing Playbook, eBook, Eloqua, Kranz, PR Newswire. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Author: Joe Pulizzi

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe.

Other posts by Joe Pulizzi

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http://www.kenmoorhead.com Ken Moorhead

Yesss! This is awesome. Downloaded, printed and on the top of the “Steal all the tactics possible” reading pile. Can’t wait to adopt and adapt this for Compendium’s content marketing plans.
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TRX

Nice I’ve been looking for something like this. Operating System
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Cynthia4ads

Great post!!
http://www.kimandjoseph.com Joseph

Hi there,

Why doesn’t your e-book download? It starts and then hangs up. I’ve tried several times and other PDF’s are downloading great. I hope you fix this because I’d love to read it.

Joseph

http://www.contentmarketinginstitute.com/ Michele Linn

Hi Joseph,
We have been trying to recreate the issue on this end, but we can all access this without a problem. As one suggestion, here is the direct link: http://www.contentmarketinginstitute.com/wp-content/uploads/2011/08/Content-Marketing-Playbook-2011.pdf. If that doesn’t work, shoot me an email, and I’ll forward you the PDF. I’m at michele [at] junta42.com.
Michele

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